The Taubman Museum of Art is an 11-gallery art museum in Roanoke, Virginia.
The main gallery level, the Fralin Center for American Art, hosts up to 20 exhibitions each year. Taubman has featured artists as varied as Kehinde Wiley, John James Audubon, Sally Mann and Norman Rockwell. And children can enjoy a hands-on, creative experience in Art Venture, the museum’s interactive learning space.
WebArt’s marketing program for the museum includes website design and maintenance, budgeted and optimized pay-per-click campaigns, and reporting on those PPC campaigns.
"You guys are so smart and your entire staff is an absolute pleasure to work with. We’re lucky to have you as part of the Taubman team!"
Sunny Nelson, Deputy Director of Marketing & Communications
Taubman Museum of Art
Through our efforts to optimize PPC advertising and increase
- An increased PPC click-through rate by 5%
- Decreased spending by 20%
- Improved ad position by 17%
- Increased conversions by 24%
- Increased conversion rate by 56%
- Increased PPC traffic by 15%