Parker Steel is the only U.S. distributor offering metric-sized metals exclusively, with warehouses located in the Toledo, Ohio and Fresno, California areas.
WebArt sought to capitalize on that distinction by budgeting a pay-per-click (PPC) program that optimized PPC campaigns, ads and key words to maximize value for the client.
We optimized pay-per-click advertising and increased conversions among west coast customers, resulting in:
- 45% increase in total conversions
- 132% increase in organic (no-repeat) conversions
- 53% decrease in spending
- 1,100% increase in conversions on the west coast
"Your team did incredible job, as usual – true professionals in every sense."
Sharon Tipping, Marketing Manager