Parker Steel is the only U.S. distributor offering metric-sized metals exclusively, with warehouses located in Toledo, Ohio and Fresno, California.
WebArt, our digital marketing agency, sought to capitalize on that distinction by budgeting a pay-per-click (PPC) program that optimized PPC campaigns, ads and key words to maximize value for the client.
We optimized pay-per-click advertising and increased conversions among west coast customers, resulting in:
- A 45% increase in total conversions
- A 132% increase in organic (no-repeat) conversions
- A 53% decrease in spending
- A 1,100% increase in conversions on the west coast
"Your team did incredible job, as usual; true professionals in every sense."
Sharon Tipping, Marketing Manager