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Parker Steel is the only U.S. distributor offering metric-sized metals exclusively, with warehouses located in Toledo, Ohio and Fresno, California.

WebArt, our digital marketing agency, sought to capitalize on that distinction by budgeting a pay-per-click (PPC) program that optimized PPC campaigns, ads and key words to maximize value for the client.

We optimized pay-per-click advertising and increased conversions among west coast customers, resulting in:

  • A 45% increase in total conversions
  • A 132% increase in organic (no-repeat) conversions
  • A 53% decrease in spending
  • A 1,100% increase in conversions on the west coast

"Your team did incredible job, as usual; true professionals in every sense."

Sharon Tipping, Marketing Manager
Parker Steel

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