Parker Steel is the only U.S. distributor offering metric-sized metals exclusively, with warehouses located in the Toledo, Ohio and Fresno, California areas.

WebArt sought to capitalize on that distinction by budgeting a pay-per-click (PPC) program that optimized PPC campaigns, ads and key words to maximize value for the client.
We optimized pay-per-click advertising and increased conversions among west coast customers, resulting in:

  • 45% increase in total conversions
  • 132% increase in organic (no-repeat) conversions
  • 53% decrease in spending
  • 1,100% increase in conversions on the west coast

"Your team did incredible job, as usual – true professionals in every sense."

Sharon Tipping, Marketing Manager
Parker Steel

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