Mountain View Tire and Auto Service (MVT) is a vehicle repair company with 30 locations in Southern California.
The family-run business sells 17 tire brands and provides comprehensive automotive service from ASE-certified technicians. Since the company was founded in 1987, Mountain View leadership has emphasized “the WOW experience” - service so good that customers walk away saying, “WOW! That was great!”
Our relationship with MVT began as an On Hold Marketing provider. We then started their email marketing program, took over their website and digital marketing, and we’re now their marketing agency of record.
Chris Mitsos, Vice President
Mountain View Tire
Our work for MVT includes the services of our MadAve Marketing Management team, which has been involved in the following:
- Completed up-front research of the target demographics in the markets Mountain View Tire serves, including keyword research and in-depth discovery
- Designed, developed and built a new website
- Implemented a website marketing program which includes content marketing, online public relations, local search optimization, email marketing and social media management
- Developed and built a custom Tire Selector application
- Produced a series of videos for the website and other online channels
The goals we tracked included:
- Increase relevant traffic, online requests for appointments and estimates, as well as phone calls to web-exclusive numbers
- Strengthen the company’s brand as a source of exceptional customer service
- Position the website as a resource for tire and automotive service-related information
- Develop a user-friendly interface that allows visitors to search for tires online
In 2011, we were instrumental in helping MVT earn the coveted title of Modern Tire Dealer Magazine’s Tire Dealer of the Year. In 2015, our efforts helped the company win a spot as a top-three finalist in Tire Review Magazine’s Top Shop competition.
We remain committed to helping Mountain View Tire and Auto Service bring their brand of personalized service to their growing base of customers.