Thought Leadership

Thought Leadership (4)

Friday, 13 April 2018 10:46

Steve Evert - Director

The Director of BusinessVoice, Steve served on the board of the Experience Marketing Association for four years. That’s an international organization of marketers that focuses on the in-store environment and the telephone as customer touchpoints.

Since he joined the MadAveGroup team in 2009, Steve has designed hundreds of caller experience marketing programs, and applied a common-sense approach to his leadership role in our agency.

"Part of establishing and then protecting a brand is controlling the experiences that people have with your company, products or services," says Steve. That’s why he often challenges companies to consider certain questions, including these:

  • Do the voice and music in your telephone audio share the same attitude as those in your digital and broadcast channels?
  • Do your automated contact center content and frontline phone staff reinforce what people hear from your brand in other marketing channels?
  • Are your automated phone greetings welcoming, logical and easy to follow?
  • Is your call flow designed around your callers’ needs, rather than your interests?
  • What are your competitors’ caller experiences like, and how can you set yours apart while remaining true to your brand?
  • Does your front-line phone staff understand your organization’s brand identity and what’s required of them to perpetuate that identity?

Steve has authored several articles on the caller experience. You can read them in his blog, The Director’s Cut.

Monday, 09 April 2018 09:10

Brad Timofeev - Digital

Digital Marketer. SEO specialist. Agency leader. Thinker. Presenter. Teacher.

Those are just a few of Brad Timofeev’s skills and strengths.

With an intense focus on the end goals, Brad is able to consider a client’s needs from many angles, plot a logical and thoughtful course, and then lead his team to execute an efficient solution.

"Clarity of purpose, cutting through the noise, and meeting your definition of success is how we measure results."

Brad has no problem challenging conventional wisdom. It’s not for the sake of being a contrarian, but because sometimes that’s the smart thing to do; sometimes that takes everyone down a different path that leads to a better place.

Brad is certified as a Google Corporate Partner, as well as in Google AdWords, Google Analytics and Yext.

He’s presented digital marketing seminars at many conferences along the east coast, and he represents MadAveGroup at industry events. He's the Digital Advisor for Foundry26 (International CAT Dealer Marketing), Albright Communications Group, and B2C Enterprises, and has served as a resource on digital marketing topics for Tire Review magazine.

Brad is also a member of Leadership Roanoke Valley, a group that encourages community involvement and creative problem solving for the benefit of businesses in southwest Virginia.

Thoughts on Brad

"Thank you for being part of our panel! Your insights added a great deal to the discussion. I heard wonderful feedback from our members." - Britnie Loch / Findlay Young Professionals

"Just wanted to say that your presentation this afternoon at Colab was fantastic. You gave us some great ideas about using social media that everyone can use. Your expertise and experience showed." - Ronald Reeker / Casarock Travel

Thursday, 28 December 2017 09:26

Michael Seay - Director

American Advertising FederaMichael Seay is the Director of two MadAveGroup agencies: SensoryMax and design2influence (d2i).

He's also the Governor of the American Advertising Federation's District 5, which includes Ohio, Kentucky and West Virginia.

“I guide the direction of our Executive Board and work to see that our District's responsibilities are a success,” said Seay. Those responsibilities include producing the District 5 ADDY Awards, the National Student Advertising Competition, and the District Leadership Conference.

“I also ensure that information from AAF National is communicated to local ad clubs and individual members.”

Members of the AAF National Board of Directors focus on industry issues, including diversity and multiculturalism, governmental affairs, and ethics in advertising, as well as the recognition of excellent creative work.

Seay has attended “Day on the Hill” in Washington D.C., meeting with legislators about the issues facing the advertising industry. He stays involved in the latest discussions by meeting with a wide array of advertising professionals, from the leaders of the largest agencies, to individual freelancers. He's also led workshops and participated in ADMERICA, the AAF's national conference.

“Not only do I enjoy representing our agency on the board of the largest association in the advertising industry, but my position allows me to stay educated about everything related to advertising. It's an elite group - maybe only 120 people. But I'm exposed to a network of industry leaders, and I contribute to the conversation on many topics, including creative work and social and governmental issues.”

 

Thoughts About Michael

"It's because of great industry leaders like Michael Seay that the AAF can operate important initiatives, events, and centers across the country for our industry. Michael has been a respected leader in our organization at the local, district and national levels. It's why he was elected to our national board. He has the respect of his peers. He's a creative thinker, a talented leader, and a super nice guy as well." - James Edmund Datri, President & CEO / American Advertising Federation

 

Forbes Agency CouncilAn integral member of our team since 1993, Scott is an award-winning copywriter with a talent for simplifying brand messages and developing humorous content. He’s also a skilled voiceover professional, as well as a video and audio producer / director.

Through the MadAveGroup blog, Scott reinforces our agency’s perspective and shares sound marketing and customer experience principles. When speaking to audiences, he focuses on branding, content creation, using humor in marketing content, and exploring the question “who cares?”


Forbes Agency Council

Scott is a member of the Forbes Agency Council, an invitation-only organization for senior-level executives in successful public relations, media strategy, creative and advertising agencies.

Forbes.com published his article, Highlight Your Humanity to Help Your Brand Stand Out, and he's contributed to the these articles on the Forbes website:

 

Thoughts About Scott 

“May I have your permission to send your article to a few of our top business customers? We are a small community bank in North Carolina and I would like to share your message with them. Thanks so much!” - Michele Grady, Marketing Director / KS Bank, Inc.

 

“I am hard pressed to challenge any of [these ideas] based on your reputation and experience. I think it’s great.” - Joanna Hunter, Marketing / Kingston Healthcare

 

“Thank you for your participation in our Networking Fair. I could listen to you speak all day.” - Denise Grupp-Verbon, Fine & Performing Arts / Owens Community College

 

“I really enjoy your blog posts. Good information.” - Sue Shepich, Marketing Director / Marshall Music