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Exciting new services. Awards and recognitions. New clients, business partners and employees. You'll find details on those topics and many others here on our News page. To access our press releases, just click on the links below.

BusinessVoice and WebArt are pleased to introduce Website Marketing, a service that can expand an organization’s web presence and increase traffic to its website through regular content updates and the use of blogs, video, press releases, and social media tools.

“We take a long-term approach to our clients’ online marketing,” said BusinessVoice President Jerry Brown. “We don’t just design and build a website, then walk away from the project. We see to it that these sites are updated regularly to make them relevant to visitors and more attractive to the search engine spiders that determine how pages are ranked in Google and Yahoo.”

After the discovery process, a dedicated team of creative and technical consultants works with the client to determine the best course of action. A Website Marketing program is then tailored to the client’s individual needs.

The BusinessVoice Website Marketing program includes the development of a strong and continuously managed social media presence through channels such as Twitter, LinkedIn, Facebook, and YouTube. Each of these social media accounts expands the client’s overall web presence and can drive visitors back to the client’s website.

“The Internet is an integral part of business these days, but just having a website is not enough,” said Steve Timofeev, Director of WebArt, the in-house website design and development arm of BusinessVoice. “Staying viable online means actively updating your site’s content, and optimizing the site for search engines. Blogging, press releases, social media postings can all be very effective tools to meet those goals, but most businesspeople don’t have the time to keep that kind of commitment. That’s where we come in with Website Marketing.”

BusinessVoice has been helping clients increase their customer share for more than 20 years. The agency provides customized Point-Of-Entry Marketing services, including Point-Of-Purchase Audio, Website Design and Development, and On Hold Marketing. For more details, please visit www.BusinessVoice.com or www.WebArt.com, or call 866/473-9000.

For the second consecutive year, BusinessVoice was the only agency to win two of the five MARCE Awards presented at the On Hold Messaging Association’s annual conference. The awards ceremony was held in San Diego, March 20th, 2010.

The MARCE Awards recognize those On Hold Messaging (OHM) providers who demonstrate “Marketing and Creative Excellence” in their OHM entries. BusinessVoice received two Judge’s Choice Awards this year; one for Discount Parts Exchange; the other for Amazing Space.

“The on hold messaging for Discount Parts Exchange has a great mix of humor and relevant information,” wrote Mike Kurtz from the University of Dayton’s Media Production Group about his selection for the Judge’s Choice award. “Even though I have never had any contact with Discount Parts Exchange, I already have a positive image of them. Their production creates an image of a friendly and helpful organization. The voice talent is excellent and seems to be a great fit for their target audience. The messages are short and intermixed with music so that they do not overwhelm the listener. I wouldn't mind being on hold with this production.”

Dave Savage, Station Branding Manager for the Clear Channel radio group, selected the Amazing Space On Hold Messaging for his Judge’s Choice Award. “Love the concept,” commented Savage. “On the surface it seems like normal, everyday on hold messaging, but what the voiceover is saying is VERY different. Great idea!”

BusinessVoice has won more than 70 local, regional and national awards for creative and marketing excellence. Since 1989 the agency has helped clients increase their customer share with customized Point-Of-Entry Marketing services, including Point-Of-Purchase Audio, Website Design and Development, On Hold Messaging, and others. For more details, please visit www.BusinessVoice.com or call 866/473-9000.

The Point-Of-Entry Marketing agency BusinessVoice won two Crystal Awards of Excellence at the November 17, 2009 Crystals gala, presented by the Association for Women in Communications. BusinessVoice received one award for the On Hold Marketing they created for COR Packaging and Box.

(Listen to the production here)

The agency’s in-house web division, WebArt, also won a Crystal for their creation of the American Warming and Venting website. (See it here: www.awv.com.) BusinessVoice also received five merit awards.

The Crystal Awards honor Northwest Ohio and Southeast Michigan communications professionals for excellence in advertising, collateral materials, design, digital media, industry self-promotion, photography, public relations, TV / radio, and writing for news or P.R. The Crystal Awards are presented by the Toledo Professional Chapter of the Association for Women in Communications and also by Business of Communications.

Throughout 2009, BusinessVoice is celebrating 20 years of helping clients increase customer share. The agency provides customized Point-Of-Entry Marketing services, including Point-Of-Purchase Audio, Website Design and Development, and On Hold Marketing. Visit www.BusinessVoice.com or call 866/473-9000 for more details.

Monday, 30 November 2009 13:54

BusinessVoice Wins 2009 Gold MarCom Award

If you should ever call Walter’s Goodyear in Mission Viejo, California this is the sort of thing you’ll hear while on hold:

“We hear tell that other tire dealers in town only sell large chocolate donuts and try to pass them off as tires. So don’t be fooled. Always bite your tires before buying them. If they’re delicious, they’re not real tires.”

Walter’s humorous On Hold Marketing is created by BusinessVoice, an agency that, once again, has been recognized for its creative and marketing excellence. BusinessVoice has been presented with a 2009 Gold MarCom Award for its Walter’s Goodyear production.

Listen to it here

The international awards competition recognizes outstanding creative achievement by marketing and communication professionals. The MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals, an organization which consists of several thousand creative professionals. Nearly 5,000 entries from around the United States and several foreign countries were submitted to the 2009 competition.

For more details, visit www.MarComAwards.com.

BusinessVoice President Jerry Brown has been elected again to the On Hold Messaging Association’s Board of Governors. Mr. Brown was voted onto the board at OHMA’s March 2009 conference in Atlanta.

Brown was the On Hold Messaging Association’s Chairman from 2004 to 2005. He has served as the association’s Vice-Chairman and the Marketing Committee Chairman. He has also served as a speaker at OHMA’s national conferences.

The On Hold Messaging Association is an international organization composed of audio marketing agencies that have joined together for several common purposes, including:

  • The advancement of the business community's awareness of On Hold Messaging as a cost-effective marketing tool
  • Maintaining the highest service standards
  • Sharing ideas and technologies
  • Providing members with networking opportunities
  • Promoting strict standards of ethical business conduct

Celebrating 20 years in business, BusinessVoice was an early member of OHMA and is a national leader in the On Hold Messaging industry. BusinessVoice won two of the five MARCE Awards for creative and marketing excellence presented at OHMA’s 2009 national conference. For more details, call 866/473-9000.

Any company that stays in business for 20 years owes a lot to the people who buy what it sells. So, when the team at BusinessVoice thought about how they wanted to celebrate their 20th anniversary, they immediately thought of their clients.

“Our clients have contributed so much to our success, so it made sense to celebrate them and all that they’ve done for us,” said BusinessVoice president and founder Jerry Brown. The agency will be adding one client profile and audio sample per month to its website to showcase how each client has grown and prospered over the years, and how BusinessVoice has helped them succeed.

Founded in 1989, BusinessVoice is Point-Of-Entry Marketing agency that serves about 6,000 client locations across North America. They provide On Hold Marketing, Point-Of-Purchase Audio, Website Design and Development, and many other services that help their clients increase customer share and retention.

Tuesday, 30 December 2008 13:27

BE-Proactive! BE-Top-of-Mind! With BE-Mail

Customers are tough enough to come by in good times, but during an economic downturn your company may need to work even harder to retain them. Your business can better weather tough times if you reach out to your existing customers and work to strengthen both your relationships and your brand. One of the easiest ways to do this is through BE-Mail, the email marketing program from BusinessVoice.

“BE-Mail is a very cost-efficient way of staying in front of the people you do business with,” said Valerie Likens, BusinessVoice’s Director of Account Management. “We use it to deliver useful information or reminders and keep your company at the top of your customers’ minds.”

The BE-Mail program includes custom-designed e-newsletters and/or email flyers. Each features links to your website which make it easy for your customers to access more information, buy your products, and respond to other specific calls to action.

BE-Mail also allows you to track the response to each email: who received it, opened it, and clicked through to your landing page. And as with all other BusinessVoice services, the BE-Mail program is comprehensive. We take care of everything so you don’t have to.

Learn more about BE-Mail and how it can work for you. Visit http://www.businessvoice.com/be_mail.html.

After winning five more local and national awards for creative and marketing excellence in November, BusinessVoice’s capacity for humility is being pushed to its limits. The agency won twice at the recent MarCom Awards and three times at The Association for Women in Communication’s Crystal Awards ceremony.

“It’s very difficult to stay humble at a time like this,” said Bob Modest, BusinessVoice’s Vice President of Humility. “Our entire staff is fighting the temptation to break into fits of loud, whooping laughter and celebratory fist-pumping. I sent a memo discouraging those types of outbursts, but there’s only so much I can do. If we can all just keep a lid on our intense glee for the next 36 hours, I’m sure that any need we may feel to run through the streets and set fire to cars will pass.”

The MarCom Awards is an international competition for marketing and communication professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. The Crystal Awards honor the year’s finest communication work from Northwest Ohio. The event is presented by the Toledo Chapter of The Association for Women In Communication.

WantToTeach.com has named the Toledo Public Schools’ website as “one of the top ten public school websites in the nation for 2008.” The site was created by WebArt, the Website Design and Development division of BusinessVoice, a Toledo marketing agency.WantToTeach.com is the country’s premier website for the posting of teacher and school administrator job openings. Each year the company awards its Golden Apple to the top ten public school websites in the United States. Judging is based on the following criteria:

  • Functionality – Useful information and ease of access
  • Design – A “look-and-feel” that communicates a sense of pride in the school
  • Imagination – The site’s creativity and uniqueness
  • Timeliness – The relevance of the site’s content to current users

Steve Timofeev, Director of WebArt, said “The Toledo Public Schools’ site is a great example of how we merge good design with smart structure and, then, empower our client to update the site’s content as needed.’

The WantToTeach.com judges noted that they were “particularly impressed with the clean, fresh look” of the “all-around high quality” website.

This year’s top ten public school sites can be seen at the following address: www.wanttoteach.com/topwebsitesframe.html

WebArt has built websites for many other organizations, including:

WebArt specializes in the development of cost-effective online sales and marketing tools, from the simplest brochure-style website to sophisticated e-commerce sites. For more details, visit www.webart.com or call Steve Timofeev at 419/724-7343.

BusinessVoice is a Point-Of-Entry Marketing agency that helps grow businesses by increasing customer share and retention. Their award-winning On Hold Messaging, Point-Of-Purchase Audio Marketing and other services are used by companies and organizations throughout North America. To learn more, visit www.businessvoice.com or call toll-free 866/473-9000.

“We didn’t feel too bad when we weren’t nominated for an Oscar again this year,” said BusinessVoice president Jerry Brown. “After all, we don’t make movies. Never have.” But Brown’s agency did win three Addy Awards at the Advertising Club of Toledo’s award ceremony, held last night (2/21) at the Owens Community College Center for Fine and Performing Arts.

BusinessVoice, which was also shut out at the recent Grammy Awards, Golden Globes and Emmys, People’s Choice Awards, Screen Actors Guild and Directors Guild Awards, ESPYs, CMAs, and MTV Movie Awards, was honored with one Gold and two Silver Addy Awards for On Hold Messaging it created for two area clients – Amazing Space and The Kellermeyer Company. Their in-house web division, WebArt, received an Honorable Mention for its creation of the Tuffy Auto Service Centers website, tuffy.com.

“I know we work in marketing,” said Brown, “but after our Addy wins here tonight, I think we’ve got a real shot at the Stanley Cup.”

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