News

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We're Making News

Exciting new services. Awards and recognitions. New clients, business partners and employees. You'll find details on those topics and many others here on our News page. To access our press releases, just click on the links below.

If your marketing efforts are only aimed at your customers' eyes and ears, you're missing an important target: their noses.

Most marketing strategies only appeal to the consumers' vision and hearing. That makes for a visually crowded and noisy marketplace, and intense competition for consumer attention is one of the reasons many marketing pieces fail to make a substantial impact.

By adding Aroma Marketing to your mix, you not only support your other marketing efforts, you make lasting impressions on your consumers via their sense of smell, a pathway to the brain that remains largely unexplored by marketers.

Aroma Marketing is an effective method for appealing to consumers for several reasons:

Scents don't have to pass through the filter of consciousness. While visual displays can be tuned out or glossed over, people don't chose to smell or not smell. Aromas are taken in and processed involuntarily.

Many studies have concluded that the sense of smell plays a critical role in the creation, storage, and retrieval of memories. This is because the olfactory bulb - the part of the brain responsible for odor processing - is located right next to the part that controls memory. A specific scent in your facility can trigger positive memories for your customers. They will then link that good smell and the good feeling to your brand. It's a phenomenon known as Emotional Anchoring.

Pleasant aromas in a store cause shoppers to linger up to 40% longer, and the longer they linger, the more likely they are to buy.

And there are other benefits. Aroma Marketing can:

  • Enhance mood and create excitement
  • Stimulate the brain and make a person feel awake and refreshed
  • Trigger desires and emotions
  • Decrease anxiety

BusinessVoice Aroma Marketing programs include a professional-grade micro-mist diffusion system that works in combination with cold-air technology to distribute scents. Rated "the best product on the market by far" in independent studies by International Flavors and Fragrances, this system preserves the integrity of the aroma oils and delivers long-lasting scent to any size room.

For more details on Aroma Marketing, please call Valerie Likens at 866/473-9000, extension 344.

Your company can now provide your callers on hold with an even more positive and diverse experience - and enjoy many marketing benefits as a result - thanks to the BusinessVoice News Network (BVNN).

Developed by BusinessVoice, the nation's leading Point-Of-Entry Marketing agency, the BVNN delivers current news headlines and other topical information to your callers on hold via your BusinessVoice On Hold Marketing system.

The BusinessVoice News Network team uses a high-speed Internet connection to download three stories into your system each weekday. Those stories are automatically mixed with your existing On Hold Marketing content, and then played for your callers on hold throughout the day during specific points in your On Hold Marketing production.

The Benefits of the BusinessVoice News Network

The BusinessVoice News Network makes a great impression on your callers. Not only will they enjoy the interesting and timely information, they'll appreciate that you make even better use of the time they spend on hold.

The diverse content appeals to a broad demographic range, which keeps a greater percentage of your callers engaged. In addition to "harder" news, BVNN story categories include major sports and entertainment headlines, recent survey results and business news, as well as the latest from the worlds of technology, personal finance, leisure, health and wellness, and other arenas.

The BusinessVoice News Network delivers content changes five days a week (Monday through Friday). That's especially beneficial if your company's customers call frequently. They're sure to enjoy the daily updates.

And while your callers are drawn in by the unique appeal of the BVNN content, your company still reaps the advantages of your customized On Hold Marketing from BusinessVoice. The two work together in a no-touch system that delivers maximum benefit to your company.

A Lot of Bang for the Buck!

The BusinessVoice News Network is very affordable. For about what you'd pay for a daily newspaper, you can treat your callers to fresh, interesting content each weekday.

Click here to learn more or to subscribe to the BusinessVoice News Network, or call 866/473-9000 and ask for Valerie Likens at extension 344.

Review your brand. Rethink your strategy. Refine your website.

That's the encouragement from the website design and development division of BusinessVoice known as WebArt. And it's advice they've followed themselves.

"The content at the new WebArt.com focuses on how we help our clients with services such as Website Marketing," said WebArt Director Steve Timofeev. "That's the ongoing effort to drive new and repeat traffic to our clients' websites and help their online marketing succeed on a long-term basis."

BusinessVoice President Jerry Brown echoed, "We don't want to just design and build websites and then walk away once they're online. We see to it that our clients' sites are updated regularly to make them relevant to visitors and more attractive to search engines. It's an approach that really works."

The new WebArt.com features basic information on the agency's Web Services, including:

  • Website Design and Development
  • Content Management
  • e-Commerce Solutions
  • WebVision Online Video
  • Web Audio Marketing

The site also includes content about WebArt's Marketing Services:

  • Consulting
  • Search Engine Optimization
  • BE-Mail Email Marketing Programs
  • Social Media Services
  • LobbyVision In-Store Video

WebArt.com provides easy access to the agency's website portfolio at the bottom of the home page, as well as a blog called The Wall and profiles of key staff members and information on how they best serve clients.

For more details, visit WebArt.com or call 866/473-9000.

After just 60 days, the new Mountain View Tire website (www.MountainViewTire.com) was already responsible for a tremendous increase in unique phone calls to the company's 29 southern California tire and automotive service stores. The site was designed and built by BusinessVoice / WebArt and then launched on August 30, 2010.

"In just the first two months it was online, we saw a 55% jump in calls to phone numbers that are only listed on the website," said Mountain View Tire Vice President Chris Mitsos. "And the number of daily requests for estimates has risen 150%! This site is getting found and people are responding to it." In fact, the site is attracting 67% more unique visitors than Mountain View Tire's old website. So, yes, the new site built by BusinessVoice is indeed getting found.

In the month of September alone, 758 coupons were printed from the new website; 1,096 coupons were printed in October, an increase of 44.5% in just one month.

The site's new Tire Selector attracted 3,103 unique views in September, and then 4,483 unique views in October, a 44.4% one-month increase.

In addition to its search engine-friendly construction, the site is supported by an ongoing Website Marketing program, which includes regular keyword-rich blog posts, an active Facebook page, and monthly content updates to the site itself, all of which attract the attention of search engines such as Google, Bing and Yahoo, and present Mountain View as a valuable car care resource to human visitors.

"We've worked with BusinessVoice for more than five years now on our On Hold Marketing program," wrote Mitsos, "and I am very excited to be working with their WebArt team on managing our new site."

Mitsos added, "The guys at BusinessVoice / WebArt worked tirelessly to give us exactly what our vision was for our website, and once again, they hit a home run."

For more details, call BusinessVoice at 866/473-9000.

Point-Of-Entry Marketing agency BusinessVoice and its in-house website development division WebArt have been recognized by the advertising and marketing industries once again.

In late October, BusinessVoice received a 2010 Gold MarCom Award and an Honorable Mention Award from the Association of Marketing and Communication Professionals. The agency won the Gold Award for the humorous On Hold Marketing production it created for itself (hear it here!), and the Honorable Mention for the funny On Hold Marketing created for Walter's Goodyear (listen here!), an automotive service center located in Mission Viejo, California.

Then, on November 15th, BusinessVoice and WebArt received several awards at the Business of Communications annual Crystal Awards ceremony. BusinessVoice won a pair of Crystal Awards of Excellence and one Award of Merit for the three humorous On Hold Marketing productions they entered. The WebArt team took home four Merit Awards for two websites, a series of online videos, and an identity package.

BusinessVoice has been helping clients increase their customer share since 1989. The agency provides customized Point-Of-Entry Marketing services, including Aroma Marketing, Point-Of-Purchase Audio, On Hold Marketing, and an on hold news and information service called the BusinessVoice News Network. For more details, please visit www.BusinessVoice.com or call 866/473-9000.  

Founded in 2004, WebArt is a full-service agency that specializes in web marketing solutions. WebArt provides complete website design-and-build services, web marketing services, hosting, support, Internet-based communications tools, online business databases, multimedia presentations, e-commerce solutions and dynamic content management.

Review your brand. Rethink your strategy. Refine your website.

That’s the encouragement from WebArt, the full-service website design and development agency. And it’s advice they’ve followed themselves.

WebArt has launched a new website and introduced a new logo package. The new WebArt.com features basic information about the agency’s Web Services, including:

  • Website Design and Development
  • Content Management
  • e-Commerce Solutions
  • WebVision Online Video
  • Web Audio Marketing

The site also includes content about WebArt’s Marketing Services:

  • Consulting
  • Search Engine Optimization
  • BE-Mail Email Marketing Programs
  • Social Media Services
  • LobbyVision In-Store Video

WebArt.com provides easy access to the agency’s website portfolio at the bottom of the home page, as well as a blog called The Wall, and profiles of the company’s key staff members.

“Our new website has a cleaner, more polished look and feel,” said WebArt Director Steve Timofeev. “And the content focuses on what we’re all about, including Website Marketing. That’s the ongoing effort to drive new and repeat traffic to our clients’ websites and help their online marketing succeed on a long-term basis.”

Jerry Brown is the President of BusinessVoice, WebArt’s parent company. He said, “We don’t want to just design and build websites and then walk away once they’re online. We want to see to it that our clients’ sites are updated regularly to make them relevant to visitors and more attractive to search engines.”

For more details, visit www.WebArt.com or call 866/473-9000.

Founded in 2004, WebArt is a full-service agency that specializes in web marketing solutions. WebArt provides complete website design-and-build services, web marketing services, hosting, support, Internet-based communications tools, online business databases, multimedia presentations, e-commerce solutions and dynamic content management.

BusinessVoice has been helping clients increase their customer share since 1989. The agency provides customized Point-Of-Entry Marketing services, including Aroma Marketing, Point-Of-Purchase Audio, On Hold Marketing, and an on hold news and information service called the BusinessVoice News Network. For more details, please visit www.BusinessVoice.com or www.WebArt.com, or call 866/473-9000.

BusinessVoice and WebArt are pleased to introduce Website Marketing, a service that can expand an organization’s web presence and increase traffic to its website through regular content updates and the use of blogs, video, press releases, and social media tools.

“We take a long-term approach to our clients’ online marketing,” said BusinessVoice President Jerry Brown. “We don’t just design and build a website, then walk away from the project. We see to it that these sites are updated regularly to make them relevant to visitors and more attractive to the search engine spiders that determine how pages are ranked in Google and Yahoo.”

After the discovery process, a dedicated team of creative and technical consultants works with the client to determine the best course of action. A Website Marketing program is then tailored to the client’s individual needs.

The BusinessVoice Website Marketing program includes the development of a strong and continuously managed social media presence through channels such as Twitter, LinkedIn, Facebook, and YouTube. Each of these social media accounts expands the client’s overall web presence and can drive visitors back to the client’s website.

“The Internet is an integral part of business these days, but just having a website is not enough,” said Steve Timofeev, Director of WebArt, the in-house website design and development arm of BusinessVoice. “Staying viable online means actively updating your site’s content, and optimizing the site for search engines. Blogging, press releases, social media postings can all be very effective tools to meet those goals, but most businesspeople don’t have the time to keep that kind of commitment. That’s where we come in with Website Marketing.”

BusinessVoice has been helping clients increase their customer share for more than 20 years. The agency provides customized Point-Of-Entry Marketing services, including Point-Of-Purchase Audio, Website Design and Development, and On Hold Marketing. For more details, please visit www.BusinessVoice.com or www.WebArt.com, or call 866/473-9000.

For the second consecutive year, BusinessVoice was the only agency to win two of the five MARCE Awards presented at the On Hold Messaging Association’s annual conference. The awards ceremony was held in San Diego, March 20th, 2010.

The MARCE Awards recognize those On Hold Messaging (OHM) providers who demonstrate “Marketing and Creative Excellence” in their OHM entries. BusinessVoice received two Judge’s Choice Awards this year; one for Discount Parts Exchange; the other for Amazing Space.

“The on hold messaging for Discount Parts Exchange has a great mix of humor and relevant information,” wrote Mike Kurtz from the University of Dayton’s Media Production Group about his selection for the Judge’s Choice award. “Even though I have never had any contact with Discount Parts Exchange, I already have a positive image of them. Their production creates an image of a friendly and helpful organization. The voice talent is excellent and seems to be a great fit for their target audience. The messages are short and intermixed with music so that they do not overwhelm the listener. I wouldn't mind being on hold with this production.”

Dave Savage, Station Branding Manager for the Clear Channel radio group, selected the Amazing Space On Hold Messaging for his Judge’s Choice Award. “Love the concept,” commented Savage. “On the surface it seems like normal, everyday on hold messaging, but what the voiceover is saying is VERY different. Great idea!”

BusinessVoice has won more than 70 local, regional and national awards for creative and marketing excellence. Since 1989 the agency has helped clients increase their customer share with customized Point-Of-Entry Marketing services, including Point-Of-Purchase Audio, Website Design and Development, On Hold Messaging, and others. For more details, please visit www.BusinessVoice.com or call 866/473-9000.

The Point-Of-Entry Marketing agency BusinessVoice won two Crystal Awards of Excellence at the November 17, 2009 Crystals gala, presented by the Association for Women in Communications. BusinessVoice received one award for the On Hold Marketing they created for COR Packaging and Box.

(Listen to the production here)

The agency’s in-house web division, WebArt, also won a Crystal for their creation of the American Warming and Venting website. (See it here: www.awv.com.) BusinessVoice also received five merit awards.

The Crystal Awards honor Northwest Ohio and Southeast Michigan communications professionals for excellence in advertising, collateral materials, design, digital media, industry self-promotion, photography, public relations, TV / radio, and writing for news or P.R. The Crystal Awards are presented by the Toledo Professional Chapter of the Association for Women in Communications and also by Business of Communications.

Throughout 2009, BusinessVoice is celebrating 20 years of helping clients increase customer share. The agency provides customized Point-Of-Entry Marketing services, including Point-Of-Purchase Audio, Website Design and Development, and On Hold Marketing. Visit www.BusinessVoice.com or call 866/473-9000 for more details.

Monday, 30 November 2009 13:54

BusinessVoice Wins 2009 Gold MarCom Award

If you should ever call Walter’s Goodyear in Mission Viejo, California this is the sort of thing you’ll hear while on hold:

“We hear tell that other tire dealers in town only sell large chocolate donuts and try to pass them off as tires. So don’t be fooled. Always bite your tires before buying them. If they’re delicious, they’re not real tires.”

Walter’s humorous On Hold Marketing is created by BusinessVoice, an agency that, once again, has been recognized for its creative and marketing excellence. BusinessVoice has been presented with a 2009 Gold MarCom Award for its Walter’s Goodyear production.

Listen to it here

The international awards competition recognizes outstanding creative achievement by marketing and communication professionals. The MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals, an organization which consists of several thousand creative professionals. Nearly 5,000 entries from around the United States and several foreign countries were submitted to the 2009 competition.

For more details, visit www.MarComAwards.com.

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