We're Making News
Exciting new services. Awards and recognitions. New clients, business partners and employees. You'll find details on those topics and many others here on our News page. To access our press releases, just click on the links below.
BusinessVoice and WebArt are pleased to announce the launch of the new Buckeye Telesystem website.
Created by WebArt, BusinessVoice's in-house web design and marketing agency, the new Buckeye-Telesystem.com features user-focused content, improved navigation, and easy access to communication solutions for specific vertical markets, including healthcare providers, legal firms and real estate professionals.
"We wanted to create a site that everyone can use as a resource," said Mike Davis, Buckeye Telesystem Director of Customer Operations. "The new Telesystem website will help businesses research our capabilities and understand our products."
Since the launch of the site on March 1, 2012, that vision has begun to manifest itself. As of mid-May 2012, the website's conversion rate (Outcomes/Unique visitors) has increased by 50%. Also, 20% of all the site's targeted keywords are ranking on the first page of each of the major search engines.
The site's blog - known as Pipe Lines - highlights technology, applications and information on how businesspeople can use modern communication tools to simplify their businesses, while improving productivity and outcomes.
"Our business has grown so much in the past several years and we were maintaining several primary microsites," said Michael Seay, Marketing Supervisor at Buckeye Telesystem. "The new Buckeye Telesystem site is not only more user friendly and aesthetically pleasing, but now consolidates all of our products and services into one convenient location for the businesses we serve."
Presented to one Ad Club member each year since 1959, the Silver Medal Award recognizes individuals who have made outstanding contributions to advertising, actively advancing the industry's standards, exhibiting creative excellence and demonstrating a commitment to social concerns.
Ad Club President Kathy Jex wrote that “When Jerry founded BusinessVoice, he helped to create a new advertising sector: on old messaging. Not many people can say they’ve been instrumental in developing an entirely new medium. And as a pioneering member and past Chairman of the international On Hold Messaging Association, Jerry helped to bring recognition and credibility to an entire industry.”
Brown was President of the Advertising Club of Toledo in 2004-2005. He also served as Vice President, ADDY Chairman and Auction Chairman, and continues to support the Club and its activities both personally and professionally.
Since Brown founded BusinessVoice in 1989 as an On Hold Marketing company, he’s grown it into a comprehensive Point-Of-Entry Marketing agency that serves thousands of client locations across the country. He is also a founding member of CEMA, the Customer Experience Marketing Alliance, a global organization dedicated to serving clients through effective Point-Of-Entry Marketing services.
An innovative leader, a national account executive, and a man passionate about providing marketing solutions for his clients, “Jerry is an excellent example of creative entrepreneurship and community awareness,” wrote Kathy Jex. “He is a champion of our industry.”
BusinessVoice and its in-house website design, development and marketing company WebArt have been recognized once again for creative and marketing excellence. The agencies won two 2011 Gold MarCom Awards on November 8th.
The WebArt team received an award for its work on the website for Mountain View Tire, a 30-store chain of tire and automotive service centers throughout southern California. Since WebArt re-designed, built and has been marketing the new MountainViewTire.com, the site has generated 218% more phone calls from unique, web-only phone numbers, and a 100% increase in online appointments.
“Our approach to Website Marketing and our talented team have all contributed to the success of the Mountain View Tire site,” said Steve Timofeev, Director of WebArt. “We’re very proactive and take the initiative on many aspects of the site, but we also work closely with the client. Our processes work very well.” WebArt also manages Mountain View Tire’s social media and provides ongoing search engine optimization (SEO Marketing) and Website Marketing service to continually draw organic traffic to the site.
BusinessVoice also received a Gold MarCom Award for a humorous On Hold Marketing production it created for Walter’s Goodyear in Mission Viejo, California. (Watch the video version of the award-winner here.)
The agency has been acknowledged dozens of times for its funny approach to On Hold Marketing. “Often, callers will accept a company’s marketing information more readily if it’s mixed with humor,” said BusinessVoice Creative Director Scott Greggory. “Using humor on hold also works well because it’s not expected. It catches callers off guard, and then draws them in to listen more intently.”
Nick Mitsos and Mountain View Tire have been named Tire Dealer of the Year by Modern Tire Dealer magazine. MVT was selected as the 19th annual recipient of the award from more than 33,000 eligible independent tire dealers throughout North America.
Mountain View Tire is a 30-store tire and automotive service company that serves Los Angeles and southern California. The company will celebrate its 25th year in business in 2012.
Mountain View Tire was nominated for the honor by its marketing agency, BusinessVoice. “We’ve worked with the Mitsos family and Mountain View Tire since 2005, and I can confidently say that no one is more deserving of this award,” said Scott Greggory, BusinessVoice Creative Director. A panel of judges evaluates the nominees on their business success, marketing and management skills, industry knowledge and community involvement.
“Mountain View Tire is known as the ‘home of the WOW experience,’” said Greggory. “That customer-first attitude begins at the top with [founder] Nick Mitsos, and permeates the culture. The success of their approach is reflected in the testimonials that Mountain View Tire’s customers voluntarily send in and the long-lasting relationships they’ve developed over the years.”
BusinessVoice and its in-house web company, WebArt, provide several Point-Of-Entry Marketing services to Mountain View Tire, including Website Design-and-Build, Website Marketing, Search Engine Optimization, BE-Mail Email Marketing and On Hold Marketing.
Modern Tire Dealer, the magazine that presents the Tire Dealer of the Year award, has been the industry’s leading publication since 1919.
Brad Timofeev has been certified as an Analytics Qualified Individual by the world’s leading search engine company, Google.
Timofeev is the Technical Marketing Coordinator for BusinessVoice and its in-house web company WebArt. BusinessVoice provides Point-Of-Entry Marketing services for thousands of client locations nationwide. WebArt serves as the agency’s website design and development arm.
As an Analytics Qualified Individual, Timofeev has proven his proficiency with Google Analytics. According to Google, “Analytics is a very powerful tool in the hands of knowledgeable users. Qualified users can be effective at leveraging Google Analytics within their organizations and at helping others to do the same.”
“WebArt is all about building long-term online success for our clients,” said Timofeev. “And this certification is another step forward in our commitment to our clients.”
WebArt’s Website Marketing programs combine several approaches to driving qualified traffic to client sites, maintaining each site’s relevance to visitors, building overall web presence, and creating and tracking effective calls-to-action. “Google Analytics gives us an accurate sense of how we’re doing for each client, and how we can improve each site’s performance,” said Timofeev.
Google Analytics is a service that generates detailed statistics about the visitors to websites. It is currently the most popular website statistics service in the world, being used on more than half of the 10,000 most-visited websites. Google Analytics can track visitors from all referring sources, including search engines, email marketing, display advertising, pay-per-click advertisements, and digital collateral, such as links within PDF documents.
How do you typically react to being placed on hold?
Not likely, unless you happen to be calling a company that uses humor on hold from BusinessVoice.
“Humor is still underutilized in telephone applications,” says Scott Greggory, BusinessVoice Creative Director and an award-winning copywriter who’s been helping to differentiate companies with humorous On Hold Messaging for two decades.
“It’s everywhere else: on radio and TV, in print advertising and all over the Internet, but many brands have seemed reluctant to take a funny approach on hold.”
And that’s good for you, according to Greggory. He points out that your competitor’s reluctance to capitalize on humor can help your brand stand out even more distinctly when you choose to go the funny route. He says, “Humor on hold can be used very effectively to create a unique experience for callers. Not only can it be a positive surprise, it can leave a lasting impression that callers will remember and maybe even tell their friends about.”
Using Humor to Sell
“We employ humor to disguise the marketing message,” says Greggory. “It’s the audio equivalent of using a spoonful of sugar to help the medicine go down. When we make callers on hold giggle, we lower their defenses and make the ‘real’ message easier to swallow. And by creating a fun, enjoyable telephone environment, we increase the likelihood that people will call back.”
BusinessVoice leads the On Hold Marketing industry in its creative approach to content. We've been acknowledged nearly 100 times by local, regional, national and international creative and marketing competitions. We’ve also received more awards from OHMA – the On Hold Messaging Association – than any other member agency.
Visit the BusinessVoice Humor On Hold page here. Or for more details on how OHM can work for your company, call 866/473-9000.
It wasn’t a radio commercial or magazine spread. Not a direct mail piece either. So, the region’s best advertising of the year must have been a billboard or banner ad, right? Nope and nope.
The Best of Show winner at the recent 2009 American Advertising Federation’s Fifth District ADDY Awards presentation was - hold for it - an On Hold Messaging production. Yeah, the stuff you hear while you’re waiting on hold.
“We get that reaction a lot when people find out what we do…and how many awards we’ve won doing it,” said Jerry Brown. He’s the founder and president of BusinessVoice, a Toledo-based Point-Of-Entry Marketing agency. (Click here to listen to the winning entry.)
For the record, BusinessVoice has won 69 local, regional and national awards for creative and marketing excellence since 1994, nearly all of them for funny On Hold Messaging they’ve created for various companies. BusinessVoice was named Best Of Show winner at the 5th District competition over 524 other entries from Ohio, Kentucky and West Virginia.
“People aren’t expecting to laugh or be entertained after they’ve been put on hold,” said BusinessVoice Creative Director Scott Greggory. “That element of surprise can make the laugh even more enjoyable.” Greggory wrote the winning entry, an On Hold Messaging production for Amazing Space in Sylvania. He and Amy Scott served as the voice talent.
“What’s unusual about this Best Of Show win is that On Hold Messaging beat TV and radio and print and other forms of traditional advertising,” said Jerry Brown. “It’s proof of how effective On Hold Messaging can be at capturing an audience’s attention and delivering a client’s message in a fun and entertaining way.” (Hear more samples of humorous On Hold Messaging.)
The American Advertising Federation’s Fifth District ADDY judges were unanimous in their selection of the BusinessVoice entry as the Best of Show winner. “It was a very creative use of a typically underutilized medium. It was flawlessly executed,” said judge Rick Baptist.
How is humor on hold good for business?
“When it’s done well, humor can differentiate a business. Humor draws the audience in and makes them want to listen, and that opens their minds to the information on products and services,” said Brown. “A good laugh relaxes callers too; puts them in a better frame of mind, and that creates a better customer experience.”
BusinessVoice’s Best Of Show winner now goes on to compete at the national AAF ADDY Awards in Washington, DC in early June 2009.
Point-Of-Entry Marketing agency BusinessVoice earned three of the five trophies presented at this year's MARCE Awards, the annual competition presented by OHMA - the On Hold Messaging Association. The winners were announced April 16th at OHMA's 11th annual conference in St. Louis.
MARCE is an acronym for MARketing and Creative Excellence. The awards are given to acknowledge creative and marketing excellence among On Hold Messaging providers, with a long-term goal of continually raising the industry's standards, as well as the expectations of clients and their callers. For these reasons, the MARCE Award is a coveted symbol of industry leadership.
BusinessVoice has won more OHMA awards than any other organization - ten, since the competition began in 2005. (It was originally called The Holdie Awards.)
Once again, BusinessVoice used a humorous approach, winning a Judge's Choice Award for its work on behalf of The Binkelman Corporation and a pair of Silver MARCE Awards for two On Hold Messaging productions it created for Walter's Goodyear.
All entries were judged on their copy, voice, production value, and On Hold Messaging format. Special emphasis is placed on two more areas: creativity and marketing effectiveness. The three judges also provided written remarks on each entrant. About the BusinessVoice entries they wrote the following:
"Well-written, funny, irreverent. Wasn't hit over the head with facts. Could listen all day to these."
"Your final goal was well executed. Very well done. An interesting approach. Kept me listening and time passed quickly, while still featuring [the client's] product lines well."
"Another great entry from this group [BusinessVoice]. Writing is key to everything. Love the bit about the owner, Walter."
"Well done. Made the time pass pleasantly and with more than a chuckle or two."
For details on On Hold Messaging and other Point-Of-Entry Marketing services from BusinessVoice, please call 866/473-9000 or visit www.BusinessVoice.com.
The Point-Of-Entry Marketing agency BusinessVoice won five awards for creative and advertising excellence at the 2011 ADDY Awards, presented by the Advertising Club of Toledo, a local affiliate of the American Advertising Federation. The awards were announced at the ADDY Awards ceremony, which was held February 24, 2011 at the Stranahan Theatre Great Hall in Toledo, Ohio.
BusinessVoice earned two Gold ADDY Awards, two Silver ADDY Awards, and one of only three Judge's Choices Awards. Four of the wins were for humorous On Hold Marketing productions, and one was a humorous self-promotional online video for its in-house web company, WebArt.
Why Use Humor On Hold?
"We've had great success using humor on hold for our clients," said BusinessVoice Creative Director Scott Greggory. "Our first goal when applying funny content is to get the audience's attention. We know that callers can focus on other tasks or slip into a 'zombie stare' while they're on hold rather than listening to the On Hold Messaging, so we work to snap them out of it, and pull them in with humor. Once they're engaged, we can slip in the client's marketing message. And that message goes down a lot easier when it's wrapped in humor."
Greggory says BusinessVoice has earned more than 100 industry awards for creative and marketing excellence from local, regional, national and international competitions. No company in the On Hold Marketing industry can come close to that achievement, he says. In fact, BusinessVoice has also won more of the On Hold Messaging Association's MARCE awards than any other member company.
In explaining why he chose one of the BusinessVoice entries to receive a Judge's Choice Award, one ADDY judge wrote, "This piece rocks! The writing is key for any audio, print or visual advertising, especially for audio since it doesn't get an assist from pictures. The writing - and the delivery of the voice talent - made this piece stand out. In fact, both submissions from this entrant were creative, entertaining and, most importantly, informative. [The entry] elicited giggles and guffaws [from all judges]. I wanted to call the number and be put on hold, the stuff was so good. The key for me when it comes to audio is to entertain, then inform. Well done!"
Listen to the Award-Winning On Hold Messaging
If your marketing efforts are only aimed at your customers' eyes and ears, you're missing an important target: their noses.
Most marketing strategies only appeal to the consumers' vision and hearing. That makes for a visually crowded and noisy marketplace, and intense competition for consumer attention is one of the reasons many marketing pieces fail to make a substantial impact.
By adding Aroma Marketing to your mix, you not only support your other marketing efforts, you make lasting impressions on your consumers via their sense of smell, a pathway to the brain that remains largely unexplored by marketers.
Aroma Marketing is an effective method for appealing to consumers for several reasons:
Scents don't have to pass through the filter of consciousness. While visual displays can be tuned out or glossed over, people don't chose to smell or not smell. Aromas are taken in and processed involuntarily.
Many studies have concluded that the sense of smell plays a critical role in the creation, storage, and retrieval of memories. This is because the olfactory bulb - the part of the brain responsible for odor processing - is located right next to the part that controls memory. A specific scent in your facility can trigger positive memories for your customers. They will then link that good smell and the good feeling to your brand. It's a phenomenon known as Emotional Anchoring.
Pleasant aromas in a store cause shoppers to linger up to 40% longer, and the longer they linger, the more likely they are to buy.
And there are other benefits. Aroma Marketing can:
- Enhance mood and create excitement
- Stimulate the brain and make a person feel awake and refreshed
- Trigger desires and emotions
- Decrease anxiety
BusinessVoice Aroma Marketing programs include a professional-grade micro-mist diffusion system that works in combination with cold-air technology to distribute scents. Rated "the best product on the market by far" in independent studies by International Flavors and Fragrances, this system preserves the integrity of the aroma oils and delivers long-lasting scent to any size room.
For more details on Aroma Marketing, please call Valerie Likens at 866/473-9000, extension 344.