News

In late October, our Digital Marketing agency won a 2015 MarCom Creative Award, and our On Hold Marketing agency BusinessVoice earned three.

The MarCom Awards are presented each year to recognize excellence in the concept, writing and design of print, visual, audio and online marketing and communication materials.

Here's the breakdown:

• Gold Award - NAPA Auto Parts / Real Deal On Hold Marketing

• Gold Award - Binkelman On Hold Marketing / Stream of Consciousness

• Honorable Mention - Binkelman On Hold Marketing / Interviews

• Honorable Mention - The Spirit Services Blog

We developed humorous content for all four winning entries.

MadAveGroup Creative Consultant Andrea Poteet conceived and wrote the copy for the NAPA On Hold Marketing.

Chief Creative Officer Scott Greggory wrote the Binkelman OHM copy and created the copy and images for the Spirit Services blog.

Listen to our winning On Hold Marketing in the videos below.

NAPA Auto Parts - Real Deal 

Binkelman Corp. - Interviews

 Binkelman Corp. - Stream of Consciousness 

• Logo Design / Identity Packages
• Advertising
• Branding / Integration

Bearing Distributors Inc. (BDI) had a need: attract more qualified job candidates; people who would grow with the company and become BDI's next generation of leaders.

So, they came to us.

We told their story through video.

"BDI wanted to differentiate themselves from other employers, convey the personality of their organization and show who they are," said MadAveGroup's Michael Seay. "The video series that we created for them captured that. It gives potential employees a chance to feel engaged with BDI."

Kim Burk agrees. She's a Human Resource Generalist at BDI. "The videos are great," she said. "We've heard very positive comments from both internal staff and job candidates."

The series includes a company overview, as well as videos about specific positions that the company needs to fill.

"Many recruitment platforms are now accepting video, usually at no additional cost. So, it's a great tool to engage candidates and add personality to your company."

Watch a few of the BDI videos we produced below. 

BDI Corporate Overview

BDI Inside Sales / Warehouse 

Unique, personal insight about the marketing and creative industries, presented by seasoned professionals. That's what Shop Talk is all about.

The first season of this monthly program featured writers and designers, agency owners, a Hollywood filmmaker, a former newscaster, a voiceover talent, a college professor and others. (See the poster of our guests below.) 

Each of those speakers drew from their successful careers to provide valuable advice for both our live audience and online viewers. (Watch several Shop Talk videos here.)

And now, season two of Shop Talk has begun.

We invite you to attend any or all of the sessions. They begin at noon, typically on the fourth Thursday of each month. November's Shop Talk is held on the second Thursday, and there is no presentation in December.

The location: The Mad Ave Collective at 1600 Madison Avenue, Floor 2 in UpTown Toledo. There's plenty of free parking at Madison and 17th, and free light grazing is provided by All Crumbs Artisan Bakery.

Walk-ins are certainly welcome, but if you can, please let us know you're coming. This email address is being protected from spambots. You need JavaScript enabled to view it. or call 419/724-7345.

Check The Collective's calendar for upcoming speakers and topics.

Hope to see you at Shop Talk.

Think about the months after you graduated from college.

What if you could've had a personal mentor to teach you about the "real world" you were about to enter?

Someone who had worked for decades in your chosen field.

Someone who provided valuable insight that you could not have learned in a classroom.

Someone who gave you an advantage when looking for a job.

The Keep Toledo Creative Scholarship Program was established to do all of that: give aspiring creatives the additional knowledge and experience they need to distinguish themselves and help them succeed.

In the video above, several KTC mentors and students talk about the need for the scholarship program and what it's brought to their lives.

For more details on Keep Toledo Creative and the scholarship program, This email address is being protected from spambots. You need JavaScript enabled to view it. or call 419/724-7345.

The MadAveGroup's demo reel is a fast-paced overview of several of the videos we've produced. 

The projects include recruitment videos, an online welcome video, humorous instructional videos, even a music video, as well as tradeshow and promotional videos. 

With our in-house writers, directors, videographers, editors, musicians and voiceover talent, we can create the videos you need for a variety of environments, including television, your website, social channels, and on-site / in-store applications.  

For more details, call 419/473-9000. 

Since the On Hold Messaging Association began presenting Judge's Choice Awards as part of its annual MARCE Awards ceremony in 2009, there have been nine Judge's Choice trophies awarded.

BusinessVoice – our On Hold Marketing agency – has won five of them!

Our latest Judge's Choice win came at the 2015 OHMA conference in New Orleans.

The winning entry was an On Hold Marketing production we created for MyOpenHouse.com.

Conceived and written by Creative Consultant Bob Seybold, the piece includes four scenarios, five music beds, several sound effects, and more than a dozen voices. (Listen to the production in the video above.)

The work earned very high scores from two of the three judges: 99 and a perfect 100. Those judges also shared a few comments:

• "This was creative and [made] good use of the voices. It gets the point across for the caller..."

• "Good mixing on this one. The goals [that were] stated were met."

The MARCE Awards is an annual competition that recognizes marketing and creative excellence within the On Hold Messaging industry.

BusinessVoice is the nation's most-awarded On Hold Marketing agency, having won 100 local, regional and national awards for its work.

- Sharks Love the Taste of Rubber 
- Stream of Consciousness 

Online Video - Become a Newsboy (Toledo Newsboys)

"May the best work win."

That was the slogan for the 2015 Internet Advertising Competition. And we're proud to say that our work was among the best. 

MadAveGroup won the 2015
IAC award for Best Non-Profit Online Video.

The winning video - "Become a Newsboy" - was created for the Old Newsboys Goodfellows Association of Toledo, Ohio, a non-profit organization that's been providing coats and shoes for the city's needy kids since 1929. (Watch the video below.)

The goal of the video is to attract the next generation of Newsboys so the organization can continue to serve the community for many years to come. The audience is 22 to 40-year-old people who see the value in giving some of their spare time to a worthwhile cause.

The Web Marketing Association presents the Internet Advertising Competition awards each year to celebrate "outstanding achievement in Internet advertising."

MadAveGroup won its first Internet Advertising Competition award in 2014 for the Facebook content created for Spirit Services.

Video production credits
Videographer: Bob Seybold
Editor / Audio Engineer: Chris Zaharias
Producer / Director: Scott Greggory