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The judges of this year’s ADDY Awards competition in Toledo, Ohio may have been a little confused at first.
They thought they were supposed to be listening to an On Hold Messaging production, but what they were hearing sounded like a sample of a talk radio program.
It was actually both. Sort of.
BusinessVoice, the Toledo-based Point-of-Entry Audio Marketing agency that created the On Hold Messaging for its own use, patterned the production after the popular radio format. “We really wanted to grab our callers’ attention with the radio spoof,” said Creative Director Scott Greggory, “and, at the same time, allude to a few reasons a company should not use the radio on hold.”
Those reasons came in the form of bizarre commercials, a rather odd traffic report, and other elements common to radio that would offer no specific benefit to callers on hold.
The ADDY judges liked what they heard, and awarded the humorous entry a Gold ADDY Award and the coveted Judges’ Choice trophy.
“We’re thrilled about the win,” said BusinessVoice President Jerry Brown. “This production is another example of how we’ve taken On Hold Messaging to a new level, using humor and creativity with great success.”
BusinessVoice was also awarded an Honorable Mention at last Thursday’s ADDY Awards (2/17/2005) for an On Hold Messaging production it created for Midwest Computer Support. Both winning entries were written and voiced by Scott Greggory. Amy Scott, John Jennens and Jerry Brown provided additional voice talent. Mike Cleveland and Troy Montgomery served as Production Engineers.
BusinessVoice is a multi-award-winning Point-of-Entry Audio Marketing agency that serves more than 6,000 clients nationwide. For details on how BusinessVoice helps companies increase revenue, build brand, and promote top-of-mind awareness, visit www.businessvoice.com or call 1-866-473-9000.
The audio marketing agency BusinessVoice has won the Crystal Award of Excellence from The Communicator Awards / Audio Competition, an international awards competition that recognizes outstanding work in the communication field.
The Crystal Award of Excellence is the top prize in each of the 140 categories in the audio competition. Of this year’s 923 entries, 13% won the Crystal Award. BusinessVoice was the only entrant from northwest Ohio to capture the prize. The agency also won the Crystal Award in 2000, and has now received a total of six Communicator Awards since 1998. For a complete list of this year’s winners in the audio competition, visit www.communicator-awards.com.
The winning entry, a humorous On Hold Messaging production created for Midwest Computer Support, was written and voiced by Creative Director Scott Greggory. Amy Scott provided additional voice talent. Troy Montgomery served as Production Engineer.
BusinessVoice is a multi-award-winning audio marketing agency specializing in On Hold Messaging, Web Audio Messaging and Point-Of-Purchase Audio Marketing for nearly 6,000 clients throughout North America. The agency is celebrating its 15th year in business.
BusinessVoice has been recognized once again for the creativity and effectiveness of its audio marketing. The agency has been named a National Winner in the 2004 Silver Microphone Awards competition.
Celebrating its 20th year, the Silver Microphone Awards honor the nation's best local and regional radio advertising, audio programs and Web sites. The BusinessVoice entry, a humorous On Hold Messaging production created for Midwest Computer Support in Toledo, was singled out as the winner of the "Audio Program / Miscellaneous" category. BusinessVoice was also named a National Finalist in the same category for its work on behalf of Lyons Truck Parts in Chicago.
The Silver Microphone Awards is open to more than 40,000 advertising agencies, radio stations and production houses in the United States. Entries in 39 categories are judged on creativity, production quality, copywriting, performing talent and overall effectiveness.
Since first entering the competition in 1998, BusinessVoice has won ten Silver Microphone Awards, including three National Winner trophies. BusinessVoice is celebrating its 15 th years as a full-service audio marketing agency, providing On Hold Messaging, Web Audio Messaging and Point-Of-Purchase Audio Marketing for nearly 6,000 clients throughout North America.
Jerry Brown has been named President of the Advertising Club of Toledo, a non-profit organization of advertising and marketing professionals dedicated to the betterment of advertising. An active member of ACT for many years, Brown has also served the organization as First Vice-President, Ad Club Auction Chairman, and ADDY Award Chairman.
"It is truly an honor to work with such dedicated people," said Brown at a recent Ad Club luncheon. "As President, I plan to find even more ways the club can continue to help its members enhance their careers and build their businesses."
Mr. Brown is the founder and President of BusinessVoice, an award-winning audio marketing agency that specializes in On Hold Messaging, Point-of-Purchase Audio Marketing, and Web Audio Messaging. BusinessVoice is celebrating its 15 th year of successful operation.
The Advertising Club of Toledo is a member of the American Advertising Federation. Its 200-plus members are engaged in the creation of advertising, public relations, audio, video, and other marketing communications materials.
BusinessVoice is pleased to announce that it is now the official audio marketing agency for southeast Michigan's Henry Ford Health System, one of the nation's leading health care providers. Henry Ford serves more than 2.5 million patients annually, and nearly 65,000 patients are admitted each year to Henry Ford hospitals. The non-profit system records $2.6 billion dollars in annual revenue.
"We're very pleased to be working with BusinessVoice," said Henry Ford's Marketing Coordinator Jennifer Meagher. "Their comprehensive On Hold Messaging services allow us to communicate important information very easily to our callers, and their systems and personnel are proven. They're a reliable partner for us."
Since its founding in 1915, Henry Ford Health System has been committed to improving the health and well-being of the diverse community it serves, providing exceptional, cost-effective health care.
Toledo-based audio marketing agency BusinessVoice is pleased to announce its new partnership with The Greater Akron Chamber. In return for the marketing of its services by the Chamber, BusinessVoice will offer a 10% discount on On Hold Messaging programs to all Chamber members.
"We're very pleased to be partnering with BusinessVoice," said Fred Berry, the Chamber's Coordinator / Operations. "The agency has a great reputation for providing a very effective product and comprehensive service. I'm confident that many of our members will benefit from their association with BusinessVoice."
"This partnership allows the Chamber to offer yet another valuable benefit to its membership," said Bruce Bryan, BusinessVoice Sales Manager. "Member companies that take advantage of the service will not only save money, but will learn just how versatile and cost-effective On Hold Messaging can be."
The people at BusinessVoice have built an industry-leading company simply by talking to callers on hold. BusinessVoice is a Toledo-based Point-Of-Entry Marketing agency that provides On Hold Messaging and other services to 6,000 client locations throughout the United States. And, once again, they’ve been recognized for their creative approach to on hold marketing.
Jerry Brown, founder and president of Toledo-based BusinessVoice, was elected Vice President of the On Hold Messaging Association at the OHMA's annual meeting earlier this month. Brown will serve a one-year term as Vice President, while continuing to serve as the chairman of the OHMA's marketing committee.
The OHMA is an international organization founded to expand awareness of the On Hold Messaging industry; to promote ethical and professional business practices; to assist independent On Hold Messaging agencies in the development of their businesses; and to enhance the relationship between member agencies and their clients through education, self-regulation, and service and support excellence.
Brown founded BusinessVoice in 1989, and has since emerged as one of the industry's true innovators, developing application-driven services and operational systems that now serve as models for other providers. The agency's offerings have grown to include additional audio marketing services, such as Web Audio Messaging and Point-of-Purchase Audio Marketing, as well as Web Site Design and Development.
BusinessVoice is celebrating its 15th year as an audio marketing agency. The agency provides comprehensive services to thousands of clients throughout North America.
The audio marketing agency BusinessVoice was recognized Thursday night, February 19th at the Advertising Club of Toledo's annual ADDY Awards ceremony. The agency accepted an ADDY for an On Hold Messaging production it created for Lyons Truck Parts of Chicago. The BusinessVoice entry was also honored with the only Judges' Choice Award in the electronic category.
"Winning the Judges' Choice award again is very special," said BusinessVoice president Jerry Brown. "It's an award that acknowledges our work as unique and effective enough to stand out from all the other electronic entries...and as marketers, we work every day to help our clients stand out from the crowd."
BusinessVoice Creative Director Scott Greggory wrote and served as the voice talent for the winning entry. Mike Cleveland was Audio Engineer on the project.
Audio marketing agency BusinessVoice has been recognized once again for creative achievement as a winner in the 2003 Communicator Awards Audio competition. The agency received an Award of Distinction in the category of “Audio Productions” for its work on behalf of Toledo Towing and Recovery. BusinessVoice Creative Director Scott Greggory wrote and voiced the winning production. Troy Montgomery served as Audio Engineer.
The Communicator Awards is an international competition that recognizes outstanding work in the communications field. Entries are judged by industry professionals who look for work that serves as a benchmark for the industry. There were 1,079 entries in this year’s competition.
Toledo-based audio marketing agency BusinessVoice is pleased to announce a partnership with Molloy, LLC, a business development group in Union City, New Jersey. Proponents of "The Language of Commitment," principal Dan Molloy and his team help front-line employees coordinate action between themselves and buyers by using language that creates a measurable difference. "Once the Language of Commitment is rooted in your organization," says Molloy, "you can start to improve the effectiveness of your conversations with clients and prospects, and, more often than not, those conversations result in the desired action and commitment."
"Dan has developed a very unique and effective program which I endorse," said BusinessVoice president Jerry Brown. "We are working with Molloy, LLC to roll out this program to our clients who would most benefit. Increasing sales through the effective use of powerful language is what BusinessVoice has always been about. Toward that end, Dan and I have a shared vision and commitment."
To learn more about The Language of Commitment, visit www.molloyllc.com.