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Exciting new services. Awards and recognitions. New clients, business partners and employees. You'll find details on those topics and many others here on our News page. To access our press releases, just click on the links below.

Monday, 22 April 2019 15:19

MadAveGroup Celebrates 30th Year

MAG30

In the late 1980s, the marketing and advertising environment was a little simpler; a little quieter. There was no consumer Internet. No social media. No commercial-skipping DVRs. And when the Toledo-based agency MadAveGroup first opened in 1989, it wasn't even called MadAveGroup.

Jerry Brown 1“We started out as PowerHouse Productions,” recalled founder and CEO Jerry Brown (pictured). “And we developed a new service called On Hold Messaging.”

That's the music and customized messages you hear when you're placed on hold with a company. PowerHouse was an early pioneer in that industry. And it was the creative thinking they applied to every aspect of their business that allowed the small agency to grow. Soon, they started providing clients with other marketing services, like online audio, telephone skills training, and in-store audio marketing.

But as digital technology expanded, the marketing and advertising world changed, client expectations evolved, and the pace picked up.

Changes

PowerHouse Productions was facing its own challenges, too: more competition, the need for more space, the financial pains that come with growth, and always - the hit or miss nature of developing new services.

“There were many times when I woke up in the middle of the night wondering how I was going to make payroll, or how we'd solve some other problem. It was stressful,” said Brown. “But I always believed in the idea: the commitment to serving clients, our commitment to asking the hard questions that help us uncover great solutions. And I believed in our people.”

That belief bred success. The little company once known as PowerHouse Productions became BusinessVoice in 1999, and today it's one of the world's leading providers of Caller Experience Marketing.

Growth

More diverse client needs turned into new skill sets, which turned into sister agencies. In 2004, WebArt was formed to deliver digital marketing services.

SensoryMax followed in 2012 to help clients build lasting impressions through branded video and aroma marketing.

In 2013, the MadAveCollective began as an idea to help aspiring freelance creatives. By 2016, it had become its own agency that provides marketing services for non-profit organizations.

MadAveGroup at Motown MuseumMadAve Marketing Management followed a year later, born out of the opportunity to serve under-performing marketing departments.

Then, in 2015, d2i - design2influence - was born, solidifying the commitment to branding, advertising and design.

By 2012, there was a need to bring the individual agencies under one name, yet still allow them to shine as independent units with unique strengths. The name MadAveGroup was chosen to reflect the location of the agency’s four-story building on Madison Avenue in the UpTown district of Toledo, Ohio.

Only the Beginning

MadAveGroup represents the best of old and new; experience and innovation. The group’s creative leaders have roots in more traditional forms of media and production, such as print, radio and TV, while the rest of the team is more than comfortable working with the latest technology. It’s that balance that allows MadAveGroup to share simplified communication and brand stories through the newest, most exciting channels. And over the decades, they've earned hundreds of awards for creative excellence for their work.

The part-time project that began with three people in Jerry Brown's horse barn has grown into a full-service marketing and advertising agency that serves clients throughout the United States and more than 40 other countries, has developed partnerships all over the world, and employs 42 talented, marketing-focused staff members, each with specialized skills.

“It’s been an amazing 30 years!” said Brown. "And the passion for what we do is still here! I truly feel like we’re just getting started.”

See a timeline of MadAveGroup’s growth since 1989 at www.MadAveGroup.com/mag30/.

Wednesday, 27 February 2019 16:57

MadAveGroup Agency Wins 2019 Addy Award

MadAveGroup’s branding, advertising and design agency, d2i, was acknowledged at the 2019 American Advertising Federation (Toledo) Addy Awards with a Bronze Addy.

The winning piece was a multi-page sales booklet for Buckingham Slate of Arvonia, Virginia. Chief Brand Officer Terry Lesniewicz led the project’s creative team. Greg Stawicki served as designer.

d2i Wins 2019 Addy Award

Tuesday, 29 January 2019 15:11

Our 25-Year Clients

25 Year Awards

Twenty-five-year relationships are rare, especially in business. That’s why we’re so proud of this list. It includes the clients we’ve worked with continuously for a quarter of a century or more.

Growing a list like this requires honest communication, strong questioning skills, powerful ideas, creative execution and, most of all, trust.

We’re so thankful for the opportunity to have worked with all the companies you see below for so long. And we’re grateful for the chance to add even more names to this special list in the months and years to come.

1990

  • Grogan's Towne Chrysler Jeep Dodge RAM

1991

  • Medical Mutual of Ohio
  • B-W Auto Supply
  • OCP 
  • United Way
  • Hale Performance Coatings
  • Betco 
  • K.A. Bergquist
  • Kuhlman
  • Pugh Heating & Air Conditioning

1992

  • HCR ManorCare
  • Kingston Healthcare
  • Bennett Enterprises
  • Highmark BlueCross BlueShield

1993

  • Pilkington
  • F. N. Cuthbert Inc.
  • Mary Rutan Hospital
  • Elmwood Communities
  • The Toledo Clinic
  • NAPA Auto Parts
  • MTS Seating
  • Dunn Chevy Buick
  • American Rent-All
  • T.T.I. Maumee Equipment

1994

  • Behler-Young Co.
  • Rose Pest Solutions
  • AK Tube LLC
  • Blanchard Valley Medical Associates
  • Tiffin Metal Products
  • Sylvania Pediatric Dental Clinic
  • House of Insurance Inc.

1995

  • Ziebart
  • Coppus Motors Inc.
  • General R. V.
  • Packaging Specialties
Thursday, 25 October 2018 16:31

BusinessVoice Wins Three 2018 MarCom Awards

The MarCom Awards recognizes excellence in the world of marketing and communication. In fact, the industry's largest, most prestigious creative firms compete for MarCom recognition.

That's why our MarCom wins and other honors are such an important clue when you're looking for the right marketing agency: those awards reinforce that our work stands up to the best in the marketing world.

In October 2018, we earned a Platinum MarCom Award for one of the humorous On Hold Marketing productions we created for Lakeland Auto and Marine. It features the copywriting and voiceover of Scott Greggory. Chris Zaharias served as Recording Engineer.

Our On Hold Marketing work on behalf of Omega Force won a Gold MarCom Award. Jason Webber wrote the copy. Steve Lovvorn and Amy Scott provided the voiceover. Don Binkley was the Recording Engineer.

We also won an Honorable Mention for Humor On Hold we created for our long-time client, Binkelman. Scott Greggory wrote it. He and Amy Scott were the voices. Chris Zaharias engineered the project.

The MarCom Awards is administered by the Association of Marketing and Communication Professionals, an international organization whose members include thousands of marketing, communication, advertising, public relations, digital and web professionals. 

Wednesday, 12 September 2018 15:46

The BBC Calls on BusinessVoice

BBCIn August 2018, BBC.com published an article called "The Art and Science of Being On Hold." Written by Damian Fowler, the piece featured input from members of our BusinessVoice team - Jerry Brown, Steve Evert and Scott Greggory. BusinessVoice is our Caller Experience Marketing agency. 

Here is an abridged version of the article.

*****

Hold Music as a Branding Tool

Nowadays, hold music isn’t left to chance. There are companies like BusinessVoice, which specializes in On Hold Marketing for mid-to large-size companies. They see the On Hold experience as an expression of brand identity, mixing music with a verbal message - which sounds closer to a radio advertisement than, say, an easy-listening jazz number.

When creating an On Hold Marketing plan for a new client, BusinessVoice initiates a “caller experience” audit. They will determine things like how frequently the same person calls and the longest time a person will be put on hold. If the average hold time is five minutes, for example, a caller doesn’t want to hear a three-minute loop. The company also determines the caller demographic and from there creates its plan to make the call experience better. “You really want to use the time that people wait on hold to make them feel good about your company,” says Jerry Brown, the founder and CEO of BusinessVoice.

What this means is that on hold music and messaging is necessarily curated according to the needs of the client and the customer. The music and the message are tailored to ensure a positive On Hold experience.

According to Brown, it gets quite scientific. For a company that has a queue for sales and a queue for services, BusinessVoice would create two completely different messages and formats [for] those separate call experiences. “A lot of time we pick out music based on beats per minute of a song. So, if you’re a customer service line where people are holding for 10 minutes, we don’t want to have high beats per minute. If it’s a sales queue and you’re trying to move people to action, we want to increase their heart rate a little bit,” explains Brown.

The company also pays attention to whether hold music should be in a major or a minor key, offering subtle emotional cues to the caller on hold.

The Grammys of Hold Music

The world of on hold music and messaging even has its own awards. The MARCE Awards is an annual competition held by the Experience Marketing Association. This year, the “Most Effective On Hold Marketing” prize went to Behler-Young, a distributor of heating and cooling products based in the U.S. Midwest, for its hold message tagged “I’m Sworn to Secrecy.” Created by BusinessVoice - which has scooped up many MARCE awards over the years - it’s a highly produced sequence featuring spoof spy music, and a humourous voiceover that channels Mission Impossible.

Humor On Hold is another important concept for engaging callers. “If somebody can make me laugh in that space where there’s usually an ad, I feel more of an affection for that company,” says Scott Greggory, the Chief Creative Officer of BusinessVoice. With a background in radio, Greggory pioneered the idea of making On Hold Marketing palatable with what he calls the “spoonful of sugar” approach.

Thursday, 21 June 2018 15:41

MadAveGroup Video Wins 2018 Telly Award

MadAveGroup has earned a 2018 Silver Telly Award in the category of Branded Content / General - Promotional.

Since 1979, The Telly Awards has recognized creativity and effectiveness in video content and production. The competition attracts more than 12,000 entries annually from all 50 states and five continents. 

Our winning video (below) is a darker but humorous self-promotional piece that stresses the importance of providing a great customer experience at every touchpoint. 

Production credits:
Jason Crockett - Videographer / Editor
Terry Lesniewicz - Director of Photography
Chris Zaharias - Audio Post-Production
Greg Stawicki - Graphics
April Cochran - Production Assistant
Scott Greggory - Writer / Director  

Our humorous, five-spot radio campaign for Ray’s Trash was recognized again – this time as the only Award of Excellence winner in the 24th Annual Communicator Awards’ audio commercial campaign category.

We also received an Award of Distinction for our “Paul Revere” TV and online video campaign that we created for Revere, a business communications provider. Watch the compilation video below. 

The Communicator Awards is an international competition that recognizes big ideas in marketing and communications - work that makes an impact. It attracts more than 6,000 entries annually. It's sanctioned and judged by the Academy of Interactive and Visual Arts, a group whose members include top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms.

BusinessVoice, our Caller Experience Marketing agency, continued its winning tradition at the 2018 MARCE Awards, presented by the Experience Marketing Association, formerly the On Hold Messaging Association.

The judges presented us with the trophy for Most Effective On Hold Marketing, acknowledging our work for Behler-Young, a provider of HVAC products and services that works with customers from its 17 locations in Michigan and Ohio.

Senior Creative Consultant Bob Seybold wrote the content and served as one of two main voice talents. Don Binkley was the Recording Engineer. Listen to the winning work in the video above.

BusinessVoice is the most-awarded On Hold Marketing agency in the world and serves clients throughout the country. Learn more at BusinessVoice.com.

Friday, 23 February 2018 14:26

BusinessVoice Wins 2018 ADDY Awards

During the 2018 ADDY Awards ceremony, our BusinessVoice team was recognized once again for their humorous approach to marketing.

We earned a Silver ADDY for the On Hold Marketing we produced for Lakeland Auto and Marine. We also received a Bronze award for the radio campaign we created for Ray’s Trash in Indianapolis.

Take a listen to the winning work in the videos below. 

Monday, 30 October 2017 17:55

MadAveGroup Captures Top Award

Only one radio campaign won a 2017 Platinum MarCom Award. Ours.

The humorous five-spot series we created for Ray’s Trash in Indianapolis took one of the top prizes in the international competition, which receives about 6,000 entries annually.

“Ray’s asked us to produce a radio spot to run during the Indianapolis Indians radio broadcasts this past summer,” said MadAveGroup CCO Scott Greggory. “We considered the five-month season and the four-spot-per-game frequency, and then suggested creating five spots instead. We knew that hearing the same spot over and over could lead to listener burnout, which would result in frustration with the brand. A greater variety of spots would prevent that problem.”

Platinum Award - Ray’s Trash Radio Campaign
Writer: Scott Greggory
Voices: Amy Scott and Scott Greggory
Recording Engineer: Chris Zaharias


BusinessVoice, our Caller Experience Agency, won two Gold MarCom Awards and an Honorable Mention, all for On Hold Marketing we created.

Gold Award - SYSTEMseven On Hold Marketing
Writers: Shaun Turner and Scott Greggory
Voices: Amy Scott and Scott Greggory
Recording Engineer: Chris Zaharias


Gold Award - International Translating Company On Hold Marketing

Writer: Scott Greggory
Voices: Amy Scott and Scott Greggory
Recording Engineer: Don Binkley


Honorable Mention - Notre Dame Academy On Hold Marketing

Writer: Andrea Poteet
Voices: Amy Jeffries
Recording Engineer: Don Binkley

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