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We're Making News

Exciting new services. Awards and recognitions. New clients, business partners and employees. You'll find details on those topics and many others here on our News page. To access our press releases, just click on the links below.

"It's all about creating marketing content that people WANT to hear, even when it's in a traditionally negative environment."

That's how Chief Creative Officer Scott Greggory describes Humor On Hold, the unique service provided by BusinessVoice, our Caller Experience Marketing agency.

"Nobody wants to be put on hold after calling a company, but if we can make the experience surprisingly funny, while still imparting useful information, both the caller and our client win."

And, once again, BusinessVoice has been named a winner for creative excellence. The agency received two honors during the 2022 MARCE Awards ceremony, presented September 19th by The Experience Marketing Association (EMA).

Our Humor On Hold for Wellington Implement earned the trophy for the Most Entertaining On Hold Marketing production, as well as a Judge's Choice award.

One judge wrote that "This is very entertaining. The situations really enhance the brand." Another judge noted that our work "made me want to listen to the next message all the way through."

Creative Consultant Daniel DiManna and Scott Greggory co-wrote the copy. Josh Jump served as recording engineer.

If you're considering a new approach with your marketing content, talk with our team about using humor in your videos, website, social channels and On Hold Marketing.

Monday, 13 June 2022 11:38

MadAveGroup Wins 2022 Telly Award

In June 2022, MadAveGroup won a Telly Award for "Hang The Wreath," a holiday-themed television campaign we produced to subtly promote our agency.

"We purchased air time on a local TV station, but, as a B-to-B company, we knew the majority of the audience wouldn't need our services," said Chief Creative Officer Scott Greggory. "So, we chose to have a little fun with the concept."

The three 15-second spots pushed viewers to the HangTheWreath.com website where they could read about the cast of the commercials, download a screensaver and vote for the destination of a holiday wreath.

"We targeted the spots at local marketers to draw them to the site and learn what it was all about," said Greggory.

The Telly Awards honor the best work created for television and other video channels. Each year, industry judges review more than 12,000 entries from every state and five continents.

Watch the winning campaign below.
 

Telly Awards Graphic

Our BusinessVoice team won a 2022 Communicator Award of Excellence for a Humor On Hold production created for Lakeland Auto and Marine in Port Clinton, Ohio. The audio, captured in the video below, is titled “What’s This Sound?”

Communicator Award entries are judged by members of the Academy of Interactive and Visual Arts. The panel consists of professionals from media, communications, advertising, creative and marketing firms. Members represent major organizations, including Amazon, Conde Nast, Disney, ESPN, GE Digital, Spotify, The Wall Street Journal and Wired.

Credits:

Scott Greggory - Writer / Voiceover
Chris Zaharias - Recording Engineer
Amy Scott - Voiceover

 

Monday, 04 April 2022 18:50

Winning

MadAveGroup CEO Jerry Brown opened the 2022 Toledo ADDY Awards ceremony with this message.

If you believe that participation trophies are dangerous, if you think the term “hero” gets tossed around a little too easily these days, if you believe in pushing forward regardless of the obstacles you face, you may identify with Jerry’s take on “Winning.”

 

Thursday, 10 March 2022 20:00

d2i Wins Three Bronze ADDY Awards

Design2Influence (d2i) won three Bronze awards at the 2022 ADDY Awards, presented March 10th by the American Advertising Federation of Toledo. d2i is MadAveGroup’s branding, advertising and design agency.

These are the winning entries.

2021 MadAve Music Fest Poster

Credits: Greg Stawicki, Sr. Designer
Terry Lesniewicz, Chief Branding Officer

Greg worked directly with our CEO Jerry Brown to create the poster for this first annual event. He incorporated Jerry’s love of guitars into the design.

MadAve Music Fest 2021

Sylvania School District Rebrand

Credits: Greg Stawicki, Sr. Designer
Terry Lesniewicz, Chief Branding Officer
Michael Seay, Agency Director

Superintendent Dr. Veronica Motley shared her vision for Sylvania Schools with us. It included elevating the district’s brand and building community support, while paying homage to the city’s two high schools. In the logo we created, the arrow pointing upward represents Northview High School, while the arrow pointing downward represents Southview High School. The word “Our” in the logo reminds community members of their importance to the city’s schools. And the tagline - “Excellence Through Opportunity” - honors both the district’s heritage and its future.

Watch the video below. 


Anthony Wayne United Logo Design

Credits: Greg Stawicki, Sr. Designer

Greg has coached a soccer team in the Anthony Wayne school district for many years, so this project had a personal meaning for him.

AWU Logo

Tuesday, 08 February 2022 10:00

Our 25-Year Clients

25 Year Awards

Twenty-five-year relationships are rare, especially in business. That’s why we’re so proud of this list. It includes the clients we’ve worked with continuously for a quarter of a century or more.

Growing a list like this requires honest communication, strong questioning skills, powerful ideas, creative execution and, most of all, trust.

We’re so thankful for the opportunity to have worked with all the companies you see below for so long. And we’re grateful for the chance to add even more names to this special list in the months and years to come.

1990

  • Grogan's Towne Chrysler Jeep Dodge RAM

1991

  • Medical Mutual of Ohio
  • B-W Auto Supply
  • OCP 
  • United Way
  • Hale Performance Coatings
  • Betco 
  • K.A. Bergquist
  • Kuhlman
  • Pugh Heating & Air Conditioning

1992

  • HCR ManorCare
  • Kingston Healthcare
  • Bennett Enterprises
  • Highmark BlueCross BlueShield

1993

  • Pilkington
  • F. N. Cuthbert Inc.
  • Mary Rutan Hospital
  • Elmwood Communities
  • The Toledo Clinic
  • NAPA Auto Parts
  • MTS Seating
  • Dunn Chevy Buick
  • American Rent-All
  • T.T.I. Maumee Equipment

1994

  • Behler-Young Co.
  • Rose Pest Solutions
  • AK Tube LLC
  • Blanchard Valley Medical Associates
  • Tiffin Metal Products
  • Sylvania Pediatric Dental Clinic
  • House of Insurance Inc.

1995

  • Ziebart
  • Coppus Motors Inc.
  • General R. V.
  • Packaging Specialties

1996

  • Glass City Landscape Inc.
  • B & B Box Company Inc.
  • Heritage Healthcare./HCF
  • Howard T. Moriarty Co. Inc.
  • IMCO Carbide Tool Inc.
  • McCoy Heating & Cooling
  • Parker Steel International, Inc.
  • Quality Aluminum Products Inc.
  • Stark Women’s Center
  • Toledo Regional Chamber of Commerce
  • Antonio Sofo & Son Importing Company
  • Energy Control Inc.
  • Libbey Inc.
  • OSU Medical Center
  • A-Gas RemTec.
  • Weirton Medical Center

1997

  • Care First
  • Geib Industries Inc.
  • Eaton Hydraulics
  • Toledo Metro Federal Credit Union
  • Clark-Reliance Corp.
  • City of Toledo
  • AlphaBroder
  • Stonewall Cable Inc.
  • Jim White Toyota
  • Alro Steel Corporation
  • H.O.T. Printing & Graphics
  • Burkett & Sons
  • Civista Bank

Top Workplace Toledo 2022

“In the middle of The Great Resignation, our team is growing,” said Jerry Brown.

In fact, since January 2021, the size of our staff has increased by 25%.

“I’m convinced it’s because of our unique culture,” said Brown, MadAveGroup's CEO. And once again, there’s evidence to support that belief.

For the third consecutive year, MadAveGroup has been named one of Toledo’s Top Workplaces.

Since 2006, Energage has compiled their Top Workplace research by surveying 23 million employees in 70,000 organizations. That insight has allowed the company to identify “15 culture drivers that are critical to success in any organization,” according to Energage.com.

“When we first meet people who want to work here, they’ll often say they’ve heard great things about our environment. And when they factor in the variety and quality of the work we do, they can’t wait to be a part of this agency,” said Brown.

Interested in joining the MadAveGroup team? Learn more and take the first step here.

RELATED POSTS: MadAveGroup Named a Top Workplace for 2021
Toledo City Council Honors MadAveGroup for 30 Years

Thursday, 11 November 2021 15:43

BusinessVoice Wins Three 2021 MarCom Awards

“When I would be at conventions, I’d tell people about the kind of On Hold Messaging we have. Then, when I was out in Vegas one time, I called back to the office and had myself put on hold so the people at the convention could hear it. And they were laughing because it’s just so funny. Your service is very valuable to us.”

That’s a quote from Dan Kazmierczak, CEO of Binkelman, and a long-time believer in Humor On Hold™ from BusinessVoice, our caller experience marketing agency. 

Dan knows first-hand how his customers respond positively to a creative and memorable caller experience.

The judges at the 2021 MarCom Awards see the unique value, too. They named three of our Humor On Hold™ productions winners in this year’s competition.

• Platinum MarCom Award: Binkelman Corp. - "The Binkelman Bus Tour"
• Gold MarCom Award: Med-Line Express Services - "Communal Shower"
• Honorable Mention: Town and Country Resort San Diego - "Drunken Monkey"

Listen to the winning work in the videos below.

 

Thursday, 01 July 2021 02:45

The d2i Show Reel

The d2i show reel highlights quick samples of our branding, advertising and design agency's video work, as well as their websites, graphics, packaging, outdoor advertising and even branded closed-circuit television programming.

Look for more highlights at design2influence.com or call 419/724-9000.

 

Wall Street Journal Graphic About On Hold Marketing

In April 2021, the Wall Street Journal reached out to BusinessVoice, our Caller Experience Marketing agency, for insight into On Hold Marketing.

The Journal’s May 20th online article, “How Companies Make Sure You Don’t Hang Up When You’re on Hold,” explained the different options available to companies, from “music, marketing and informational messages, humor, silence and an option to get a call back.”

Writer Dan Weil quoted our founder: “Businesses with successful hold programs ‘look at it as part of their overall marketing plan,’ says Jerry Brown, president of BusinessVoice, a firm that helps companies create those programs. ‘You have to look at it not just as a selling tool, but more importantly as a customer experience tool.’”

Weil noted that, “if customers are calling to make a purchase, there is no harm describing products and prices, industry pros say. But it very much depends on the type of company. For certain services, a softer branding message is more suitable. ‘If I’m calling Apple to buy something, I would expect to hear about products,’ Mr. Brown says. ‘But if I’m calling a nursing home to talk about whether my mom might go there and I get hard-sell marketing messages, that’s not so good.’”

The Funny Angle

The article also referenced BusinessVoice’s unique use of Humor On Hold.

Weil wrote, “[BusinessVoice client] Binkelman, an industrial-parts distributor based in Toledo, Ohio, has taken the comedic route for its on hold customers. Callers to Binkelman are often put on hold, and the company wants to keep them entertained. It’s about finding humor in products that aren’t sexy - bearings, belts, hoses." (Listen to a sample here.) 

“Some outsiders might find a few of the jokes off-color, but the company’s customers love them, says marketing manager Rebecca Conrad. ‘We’re in a mostly male industry, where guys like NASCAR and Bud Light,’ Ms. Conrad says. Customers often call just to get put on hold, so they can hear the jokes, she says.

"A recent example: 'Thanks for calling Binkelman, where we’re changing lives with our pioneering approach to male-pattern baldness,” the voice says. “We slice ContiTech Insta-Grip 300 Push-On Hose into thin strips to make fun toupees that look and feel like the mane of a real donkey. Choose from three colors and four scents. Then, just staple your new rug into place and blammo! People will like you again. Ask for the Binkelman wig shop.'”

Learn more about On Hold Marketing and the value of BusinessVoice’s multi-award-winning Humor On Hold.

RELATED POSTS: The BBC Calls on BusinessVoice
Podcast Topic Turns to Humor On Hold

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