“Elevating a client’s approach to how they and others communicate about their products, their value and their brand. That’s what excites me.”
And Terry’s had decades of that sort of excitement. He and his teams have developed brand identities, advertising, packaging, video and branded materials for more than forty Fortune 500 companies, including Microsoft, Volkswagen, Owens Corning, Dana and Bosch, as well as many other world-renowned brands.
Heralded as a thought leader, Terry is a celebrated designer with hundreds of creative awards to his credit. He’s been featured in Communication Arts Magazine, as well as Print, Idea and Graphis International.
“I enjoy working with companies that have been around forever, but still understand how important it is to improve the value of their products and their image,” he said. “They want to show that they’re still alive and still growing to serve their customers.”
Terry loves learning the ins and outs of a brand. “That’s essential,” he said. “I pore over their website, look at what they do, read their customer reviews. I check into their competitors, their market environment in general, and on and on, all before I even sit down with the client’s team for the initial discovery session. I want to know everything about the people we’ll be working with.”
And that work often involves developing a consistent visual message or simplifying the elements of an existing brand. “It’s about talking to your audience and guiding them through their interpretation of your brand without them losing any sense of your value or qualities.”
Terry has won an Emmy Award. He was honored by the New York Art Directors Club. He’s earned many awards from Art Direction Magazine. His work has even been inducted into the Smithsonian’s Cooper-Hewitt National Design Museum in New York City.
Great ideas are often within reach, but Terry believes “you’ve gotta’ dig for that better solution. Einstein didn’t necessarily think differently; he just dug deeper and reached higher to uncover new information.”
Terry’s been part of the MadAveGroup family since 2015 when he joined to form d2i - design2influence - our branding, advertising and design agency. “There’s a senior level of experience here that I really enjoy. I learn from the discussions of our agency’s leaders. I’ve learned how to communicate better with a team because I can truly trust their views and perspectives.”