"Positive, lasting impressions." That’s the type of mark Cassandra would like to leave on people. "I want to take the feelings in a client’s heart, then translate them into words and convey the true value their business brings to customers."
After graduating in 2017 with a Bachelor of Marketing degree from the University of Toledo, Cassandra served as a Digital Marketing Specialist and Brand Marketing Manager for a CRM software company. She joined MadAveGroup in late 2019.
"I love finding ways to show how a company can solve its customers’ struggles," she said. In her role as a Creative Consultant, Cassandra gets to lead client conversations and generate content that can strengthen brands and elevate customer experiences.
She cites a favorite quote from Seth Godin: "Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go."
And the underlying goal: continual growth. "I want to always be improving myself, our agency and our clients in any way possible," she said.
Cassandra lives with her husband and their young daughter.