Best Practices

Most successful companies do certain things better than their competitors. Those things are called their "best practices." These are ours.

Our Basic Philosophy

There are plenty of vendors who will be happy to take your money and run. That's not us. We're marketing consultants. We work to build lasting relationships with our clients and serve them as trusted advisors.

We invest in long-term partnerships, providing information, advice and services that are geared toward meeting our clients' marketing goals for many years to come.

Our Creative Focus

We understand that it's the content we create that drives interest in your business, whether it's written website copy, audio for telephone or in-store applications, online or on-site video, a custom scent for Aroma Marketing, an identity package, or any type of advertising.

When that work is combined with our media buying, marketing management, and other behind-the-scenes skills and talents, we can help you realize your goals.

By the way, our dedicated Creative team has earned hundreds of local, regional, national and international awards for excellence.

Multi-Location Account Specialists

Our key and major clients enjoy a higher level of service that includes:
• On-premise hand-over meetings
• Dedicated account management teams
• Comprehensive roll-out programs
• Periodic account reviews
• Regularly scheduled reporting

And with our international network of partners, we can provide service in just about any country on Earth.

"With over 80 locations across the country, the program was a big undertaking. Your team's professionalism and the thoroughness in the design, pre-installation coordination, installation, and follow-up of our program were commendable. The flexibility of the program and your day-to-day management ensure that the service will continue to help fulfill our marketing needs, from our corporate strategy to the individual needs of each branch."

Michael G. Pollack, Director of Marketing
Libbey Owens Ford / U.S. A.G.R. Operations

The CASSE Program

The Client Award for Service and Support Excellence. It's a proactive client service program that's designed to uncover unstated concerns and elicit client recommendations. We use post-installation reviews and satisfaction surveys to gather feedback, measure client perception, and make any necessary changes.

"I appreciate you keeping on top of everything. The customer support with you has been outstanding!"

Bruce Rogers, President
F.N. Cuthbert

Individual Employee Bonuses
While we've always maintained a client-centered culture, we further encourage high performance levels by providing monetary bonuses and other incentives to every employee who meets his or her individual goals and benchmarks. These rewards provide incentive to meet or exceed quality standards and maintain superior client satisfaction levels.
One Team

With MadAveGroup, you'll have convenient access to all of our agencies and services through one Account Manager. We'll also pull together one team to fulfill your ongoing program, from strategy and definition, to ongoing content creation, tactic changes, and results tracking and analysis.