When optimizing our web site title bars for search engines, we were faced with the choice of spelling our company name correctly as one word - "BusinessVoice" - or breaking it up into two words - Business Voice.
Theoretically, the two-word version would help us rank higher in a greater percentage of natural searches, but, as one of the "keepers of the brand," I wasn't willing to bastardize our name, no matter what the SEO consequences.
Have you had a similar experience when marketing online? If so, how did you handle the need to present your company and brand consistently with the desire to maximize the pull to your web site?
