You should know about these two phone calls.
One call was placed to a single-location medical facility; the other to a link in a national chain of office supply stores.
Neither call produced a positive experience, which is why you should read about them. The stories may help you avoid the same mistakes, and prevent brand damage and lost revenue.
This post on the BusinessVoice blog is about the medical facility employee who was either not trained well enough or not engaged with her work enough to make a good impression. Read it here.
And this post is about the office supply company's failing to see the opportunity they throw away each time they leave callers on hold for more than a few seconds. Read it here.
These situations are certainly not unique, which is good news for your brand. If you can deliver a great experience to each of your callers, you will enjoy a differentiation that encourages repeat business and long-term customer relationships.
Our BusinessVoice team can help with Telephone Skills and Etiquette Training and with custom, caller-focused On Hold Marketing that ultimately serves your marketing needs.
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