The start of the "gift-giving season" reminded me of one of my favorite videos from last Christmas.
Check this out. It delivers strong evidence of how a smell can trigger memory, evoke emotions, and transport us instantly to a different place or time.
While watching the video, think about your company or brand. Could it benefit by making a deeper connection with your customers?
During this hectic, competitive time - and all year long, for that matter - would you like your brand to stand out more in the minds and memories of your customers?
For an increasing number of brands, a signature scent is an important element of that type of differentiation. Learn more about Aroma Marketing.
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SensoryMax Named 2014 Scent Marketer of the Year