During our first of four webinars - 30-Minute Marketing Cardio with MadAveGroup - Digital Marketing Strategist Nathan Steinmetz provided these suggestions on how to tweak your company’s online presence during the COVID-19 outbreak.
If your business is open:
• Make sure you’re letting visitors know as soon as they reach your website.
• Prioritize crisis-related information by positioning it at the top of your homepage or as a banner on every page of your site.
• Link from that homepage messaging or the banner to a detailed page of information about your hours of operation, especially if they’re different than normal.
• Be very clear about the precautions you’re taking to protect your customers and employees during this crisis.
• Let customers know if your products and/or services are limited during this time.
• Describe any alternatives to visiting your location: home delivery, curbside pick-up, etc.
If you’re temporarily closed:
• Communicate the details so your customers don’t get frustrated trying to call or visit you.
• Provide details on how customers can reach you through alternative channels or in the event of an emergency.
Nathan says, “We’re seeing quite a bit of traffic to these COVID-19 pages, but many companies aren’t taking full advantage of them. Make sure to optimize your page with clear information about what’s going on with your business.”
And he offers this great idea: “One way to utilize this type of page is to add a form that collects email addresses of the people who want to be notified as soon as your business opens.”
• Update the other online resources that feature your company’s hours, including Google My Business, Facebook and Yelp.
• With so many people at home, traffic and engagement on social media sites are increasing. Take advantage of the growing exposure by continuing to post relevant content.
• On your Facebook and Twitter pages, pin a post with your most important pandemic-related information to the top of your feed. Many people are going directly to company social pages looking for current information. They’ll appreciate that your info is at the top of the page.
• People are sharing stories of how they’re coping with this crisis. Share your company’s story, too. Let your audience know how you’re adjusting for their sake and what you’re doing to make the situation easier for them.
• Many businesses are pausing their advertising during the crisis, which means media is now more affordable. Couple that with the larger captive audience quarantined at home and you may find that this is an ideal time to advertise.