The MadAveGroup Blog
Digital marketing is a fast-paced, ever-changing discipline, so you may find it comforting that there are people who keep up with it every day. The experts at WebArt, our digital marketing agency, are those people.
Here are links to a few of their recent blog posts we think you’ll find valuable.
1) In his article “To Growth Hack or Not to Growth Hack,” Director of Digital Marketing Brad Timofeev writes about a practice that many large companies have employed to attract users to their products or services. But it’s not right for every company. Find out why.
2) Making sure that Google and Bing have your company’s correct contact information is crucial to your online success. If they don’t - and you’re not a WebArt client - you’ll need to reach out to the search engines yourself to have the info updated. That can be a frustrating process, according to WebArt PPC Analytics Specialist Jake Patterson. Read his post, “How to Work with Support Teams at Google and Bing Over the Phone.”
3) One of the recurring themes in our posts is the idea of keeping marketing content concise. A few examples: “Less Is More” from the BusinessVoice Blog and “Too Much Information” from the MadAveGroup Blog. Now, WebArt Content Developer Joel Sensenig takes on the topic with his post “Content: Why Shorter is Sweeter.”
In the world of marketing and advertising, there aren't many agencies that have served a client for a quarter of a century or more.
But we're a bit different. Ten of our clients have been with us for 25 years or longer.
And they represent a wide variety of industries, from automotive sales, HVAC, building materials and contractors, to non-profits, healthcare, senior care and rehabilitation.
So, to thank our longest-term clients, we went on a little tour. We visited each company to present the management with a personalized, locally made, hand-blown glass memento like the one on the right.
The inscription acknowledges “our 25-year relationship and [our client's] dedication to delivering exceptional customer experiences.”
What a privilege to have the loyalty and trust of so many people. We never take our responsibilities to them or any of our clients lightly. And we are truly thankful for their support throughout these many years.
By the way, the numbers are even nicer for our 20-year clients: We've been serving 83 businesses for two decades or longer.
We're looking forward to giving out many more of these beautiful thank you gifts in the coming years.
On Hold Marketing - Notre Dame Academy
When we heard the student testimonials on a new NDA video, we knew right away that we wanted to incorporate them into the school's next On Hold Marketing production. Thankfully, our friends at cross-town agency Hanson Inc. allowed us to use their audio for our piece. We were moved by the young women's expressions of pride in and gratitude for NDA. We hope you will be, too.
Brad Timofeev has been thinking about the marketing funnel a lot lately, especially as it applies to online selling.
Brad is the Director of Digital Marketing at WebArt, our digital agency.
In the first of two blog posts on the subject, he breaks down the four levels of the marketing funnel and which type of digital marketing you should be using at each level. Read “Adding Digital to Your Marketing Funnel.”
Then, in this post, he uses a handy chart to align each level of the funnel with the complementary stages of the buying cycle, along with appropriate digital channels and strategies. Read “Using the Buying Cycle to Refine Your Digital Marketing Strategy.”
While you're at, why not let yourself fall under Brad's inspirational spell? Check out “Is Your Digital Fire Still Burning?”
You'll find those and many other posts on the WebArt blog.
True, we lost the presidential election – again – but we won several MarCom Awards on Election Day.
The MarCom Awards are presented each year to honor creative excellence among those who are involved in the concept, writing and design of print, visual, audio and web materials and programs.
The BusinessVoice / WebArt teams were honored with a Platinum MarCom Award for our "Metric Metals & You" video campaign. Created for use on the Parker Steel website, the humorous videos are a salute to the educational films of the 1950s. (Watch the winning videos below.)
We also received an Honorable Mention Award for the new website we designed and built for Buckeye Telesystem.
True, the MarCom Awards don't come with a large white house and a private jet, but we don't have to make nice with Congress, so we figure we got the better deal.
Brad Timofeev has been certified as an Analytics Qualified Individual by the world’s leading search engine company, Google.
Timofeev is the Technical Marketing Coordinator for BusinessVoice and its in-house web company WebArt. BusinessVoice provides Point-Of-Entry Marketing services for thousands of client locations nationwide. WebArt serves as the agency’s website design and development arm.
As an Analytics Qualified Individual, Timofeev has proven his proficiency with Google Analytics. According to Google, “Analytics is a very powerful tool in the hands of knowledgeable users. Qualified users can be effective at leveraging Google Analytics within their organizations and at helping others to do the same.”
“WebArt is all about building long-term online success for our clients,” said Timofeev. “And this certification is another step forward in our commitment to our clients.”
WebArt’s Website Marketing programs combine several approaches to driving qualified traffic to client sites, maintaining each site’s relevance to visitors, building overall web presence, and creating and tracking effective calls-to-action. “Google Analytics gives us an accurate sense of how we’re doing for each client, and how we can improve each site’s performance,” said Timofeev.
Google Analytics is a service that generates detailed statistics about the visitors to websites. It is currently the most popular website statistics service in the world, being used on more than half of the 10,000 most-visited websites. Google Analytics can track visitors from all referring sources, including search engines, email marketing, display advertising, pay-per-click advertisements, and digital collateral, such as links within PDF documents.