The MadAveGroup Blog
In the world of marketing and advertising, there aren't many agencies that have served a client for a quarter of a century or more.
But we're a bit different. Ten of our clients have been with us for 25 years or longer.
And they represent a wide variety of industries, from automotive sales, HVAC, building materials and contractors, to non-profits, healthcare, senior care and rehabilitation.
So, to thank our longest-term clients, we went on a little tour. We visited each company to present the management with a personalized, locally made, hand-blown glass memento like the one on the right.
The inscription acknowledges “our 25-year relationship and [our client's] dedication to delivering exceptional customer experiences.”
What a privilege to have the loyalty and trust of so many people. We never take our responsibilities to them or any of our clients lightly. And we are truly thankful for their support throughout these many years.
By the way, the numbers are even nicer for our 20-year clients: We've been serving 83 businesses for two decades or longer.
We're looking forward to giving out many more of these beautiful thank you gifts in the coming years.
On Hold Marketing - Notre Dame Academy
When we heard the student testimonials on a new NDA video, we knew right away that we wanted to incorporate them into the school's next On Hold Marketing production. Thankfully, our friends at cross-town agency Hanson Inc. allowed us to use their audio for our piece. We were moved by the young women's expressions of pride in and gratitude for NDA. We hope you will be, too.
True, we lost the presidential election – again – but we won several MarCom Awards on Election Day.
The MarCom Awards are presented each year to honor creative excellence among those who are involved in the concept, writing and design of print, visual, audio and web materials and programs.
The BusinessVoice team was honored with a Platinum MarCom Award for our "Metric Metals & You" video campaign. Created for use on the Parker Steel website, the humorous videos are a salute to the educational films of the 1950s. (Watch the winning videos below.)
For our recent work with Spirit Services we received two Gold MarCom Awards; one for their new website and one for their Facebook page. Both feature a fun retro look and irreverent copy.
We also received an Honorable Mention Award for the new website we designed and built for Buckeye Telesystem.
True, the MarCom Awards don't come with a large white house and a private jet, but we don't have to make nice with Congress, so we figure we got the better deal.
BusinessVoice is pleased to announce the launch of the new Buckeye Telesystem website.
Created by BusinessVoice's in-house web design and marketing agency, the new Buckeye-Telesystem.com features user-focused content, improved navigation, and easy access to communication solutions for specific vertical markets, including healthcare providers, legal firms and real estate professionals.
"We wanted to create a site that everyone can use as a resource," said Mike Davis, Buckeye Telesystem Director of Customer Operations. "The new Telesystem website will help businesses research our capabilities and understand our products."
Since the launch of the site on March 1, 2012, that vision has begun to manifest itself. As of mid-May 2012, the website's conversion rate (Outcomes/Unique visitors) has increased by 50%. Also, 20% of all the site's targeted keywords are ranking on the first page of each of the major search engines.
The site's blog - known as Pipe Lines - highlights technology, applications and information on how businesspeople can use modern communication tools to simplify their businesses, while improving productivity and outcomes.
"Our business has grown so much in the past several years and we were maintaining several primary microsites," said Michael Seay, Marketing Supervisor at Buckeye Telesystem. "The new Buckeye Telesystem site is not only more user friendly and aesthetically pleasing, but now consolidates all of our products and services into one convenient location for the businesses we serve."