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The MadAveGroup creative team took away a nice haul from this year’s MarCom Awards: four awards total, including two platinum trophies and a gold. Take a look at the work and a few details below.

Platinum Award - SensoryMax Website
Designer: Greg Stawicki
Copywriter: Scott Greggory
Developer: Charley Hobbs

Platinum Award - Binkelman On Hold Marketing / “That’s Pretty Hot”
Writer: Scott Greggory
Voices: Scott Greggory and Amy Scott
Recording Engineer: Don Binkley

 
Gold Award - International Translating Company On Hold Marketing / “Talented Tongues”
Writers: Cody McCloskey and Scott Greggory
Voices: Scott Greggory and Bob Seybold
Recording Engineers: Don Binkley 

 

Honorable Mention - Arrowwood Lodge On Hold Marketing / “Flippin’ TV”
Writers: Andrea Poteet, Cody McCloskey and Scott Greggory
Main Voices: Scott Greggory, Bob Seybold, Amy Scott, Ed Hunter and Steve Lovvorn
Recording Engineer: Chris Zaharias 

The MarCom Awards honor “outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs.”

MarCom judges review about 6,000 entries from 34 countries and 300 categories related to print, web, video and strategic communications.

Although it's a relatively new concept, aroma marketing is already producing results in even the oldest of institutions, according to an article at Bloomberg's BusinessWeek.com. 

Titled "What Should a Bank Smell Like?," the piece focused on the effect aroma marketing is having in several banks around the world.

SensoryMax client Ocean Bank was named as one of the banks using aroma marketing to its advantage. The Miami-based financial institution has been receiving great client feedback consistently since the SensoryMax team developed and implemented their customized aroma marketing program.

"Your sense of smell can contribute so much to your positive feelings about places and products," said Michael Seay, Director of SensoryMax. "Introducing aroma as a brand component is the next natural step for marketers. It helps a company more fully express its brand identity."

Signature scents also can improve consumers' familiarity and comfort level with a brand, as well as their memory of interactions with the brand, all of which can drive sales. (Read the complete Bloomberg article here.) 

To discuss the strategic use of Aroma Marketing, contact Michael Seay at This email address is being protected from spambots. You need JavaScript enabled to view it. or 419/724-7374.