News

During the 2018 ADDY Awards ceremony, our BusinessVoice team was recognized once again for their humorous approach to marketing.

We earned a Silver ADDY for the On Hold Marketing we produced for Lakeland Auto and Marine. We also received a Bronze award for the radio campaign we created for Ray’s Trash in Indianapolis.

Take a listen to the winning work in the videos below. 

If you have anything to say about how your brand sounds, you'll want to check out these blog posts. They're from BusinessVoice, our Caller Experience Marketing agency. The team also creates radio commercials, audio logos, and other forms of audio marketing.

1) In “One Way to Tell Your Story to Callers On Hold,” we profile a very special On Hold Marketing production we created for a local school. It’s won several awards, primarily by winning the audience’s collective heart. We also suggest a way you can capture the same type of emotion in your OHM and other marketing channels.

2) Does your company advertise on radio? If so, there’s a very good reason to let someone other than the local air talent or production director write and record your spots. See what it is in the post “Don’t Let the Radio Station Produce Your Commercials.” (Listen to our MarCom Platinum Award-winning radio campaign for Ray's Trash.)

3) Yes, your callers on hold are out of sight, but have you put them out of your mind as well? If so, that’s a problem. In this post, you’ll hear an example of how one company is clearly not thinking about their callers. We break down their approach to help you avoid wasting your callers’ time on hold. Read and listen to “Are You Subjecting Your Callers to This?”

4) And because every one of your company’s touchpoints can make or break a customer relationship, don’t miss the post “Are Poor Phone Skills Costing You Money?” 

Only one radio campaign won a 2017 Platinum MarCom Award. Ours.

The humorous five-spot series we created for Ray’s Trash in Indianapolis took one of the top prizes in the international competition, which receives about 6,000 entries annually.

“Ray’s asked us to produce a radio spot to run during the Indianapolis Indians radio broadcasts this past summer,” said MadAveGroup CCO Scott Greggory. “We considered the five-month season and the four-spot-per-game frequency, and then suggested creating five spots instead. We knew that hearing the same spot over and over could lead to listener burnout, which would result in frustration with the brand. A greater variety of spots would prevent that problem.”

Platinum Award - Ray’s Trash Radio Campaign
Writer: Scott Greggory
Voices: Amy Scott and Scott Greggory
Recording Engineer: Chris Zaharias

BusinessVoice, our Caller Experience Agency, won two Gold MarCom Awards and an Honorable Mention, all for On Hold Marketing we created.

Gold Award - SYSTEMseven On Hold Marketing
Writers: Shaun Turner and Scott Greggory
Voices: Amy Scott and Scott Greggory
Recording Engineer: Chris Zaharias

Gold Award - International Translating Company On Hold Marketing
Writer: Scott Greggory
Voices: Amy Scott and Scott Greggory
Recording Engineer: Don Binkley

Honorable Mention - Notre Dame Academy On Hold Marketing

Writer: Andrea Poteet
Voices: Amy Jeffries
Recording Engineer: Don Binkley

MadAveGroup has been recognized once again for "outstanding achievement" in the field of marketing and communications by the 2013 MarCom Awards, an international creative competition that includes entries by media conglomerates and Fortune 500 companies.

BusinessVoice, our On Hold Marketing agency, received the highest honor - a Platinum MarCom Award - for "Binkelmania," a humorous On Hold Marketing production we created for Binkelman Corporation. (Listen in the video below.)    

We also earned a Gold MarCom Award for a series of three radio spots we created for Spirit Services. (Listen to them in the video below.)

"The radio spots we produce for Spirit are not only designed to encourage a specific response," said VP of Creative Services Scott Greggory, "they support the company's brand identity. We want that audio to sound like what their website and social media channels look like. That way, there's a stronger connection with the brand as people move from the radio to Spirit's online world."

"That's one of the advantages of working with an agency like ours. Radio and TV stations are in the business of production and distribution, not necessarily great content creation. We focus on each client's message, supporting their brand identity, and strengthening the audience's perception of their company in a creative way," said Greggory. "Ours is a consistent and long-term approach."