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Only one radio campaign won a 2017 Platinum MarCom Award. Ours.

The humorous five-spot series we created for Ray’s Trash in Indianapolis took one of the top prizes in the international competition, which receives about 6,000 entries annually.

“Ray’s asked us to produce a radio spot to run during the Indianapolis Indians radio broadcasts this past summer,” said MadAveGroup CCO Scott Greggory. “We considered the five-month season and the four-spot-per-game frequency, and then suggested creating five spots instead. We knew that hearing the same spot over and over could lead to listener burnout, which would result in frustration with the brand. A greater variety of spots would prevent that problem.”

Platinum Award - Ray’s Trash Radio Campaign
Writer: Scott Greggory
Voices: Amy Scott and Scott Greggory
Recording Engineer: Chris Zaharias

BusinessVoice, our Caller Experience Agency, won two Gold MarCom Awards and an Honorable Mention, all for On Hold Marketing we created.

Gold Award - SYSTEMseven On Hold Marketing
Writers: Shaun Turner and Scott Greggory
Voices: Amy Scott and Scott Greggory
Recording Engineer: Chris Zaharias

Gold Award - International Translating Company On Hold Marketing
Writer: Scott Greggory
Voices: Amy Scott and Scott Greggory
Recording Engineer: Don Binkley

Honorable Mention - Notre Dame Academy On Hold Marketing

Writer: Andrea Poteet
Voices: Amy Jeffries
Recording Engineer: Don Binkley

The MadAveGroup creative team took away a nice haul from this year’s MarCom Awards: four awards total, including two platinum trophies and a gold. Take a look at the work and a few details below.

Platinum Award - SensoryMax Website
Designer: Greg Stawicki
Copywriter: Scott Greggory
Developer: Charley Hobbs

Platinum Award - Binkelman On Hold Marketing / “That’s Pretty Hot”
Writer: Scott Greggory
Voices: Scott Greggory and Amy Scott
Recording Engineer: Don Binkley

 
Gold Award - International Translating Company On Hold Marketing / “Talented Tongues”
Writers: Cody McCloskey and Scott Greggory
Voices: Scott Greggory and Bob Seybold
Recording Engineers: Don Binkley 

 

Honorable Mention - Arrowwood Lodge On Hold Marketing / “Flippin’ TV”
Writers: Andrea Poteet, Cody McCloskey and Scott Greggory
Main Voices: Scott Greggory, Bob Seybold, Amy Scott, Ed Hunter and Steve Lovvorn
Recording Engineer: Chris Zaharias 

The MarCom Awards honor “outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs.”

MarCom judges review about 6,000 entries from 34 countries and 300 categories related to print, web, video and strategic communications.