News

Marketing is no laughing matter - except when it involves pitting pairs of marketers head-to-head in a joke-off of semi-epic proportions. Happy holidays from all of us MadAveGroup. 
 

TV and Online Video Campaign - Revere

We created a series of ten commercials for Revere, a new player in the digital communications world. The content takes a humorous approach to the needs and frustrations of small business owners. Nick Heath, a Commercial Sales Rep for Revere, said, "I think the commercials are brilliant!" Revere President Jeff Ansted liked them, too: "They're all funny, and I think they'll get people talking." Watch four of the spots below.  

Giving Campaign - St. Paul's Community Center

This end-of-the-year push for support included billboards, social media, multiple press releases, and a partnership with a local radio station. Joe Habib is St. Paul’s Executive Director. He wrote, “Thank you for everything you do. This is good work. I love the Change Jar idea. It is new and keeps people talking.”

The MadAveGroup creative team took away a nice haul from this year’s MarCom Awards: four awards total, including two platinum trophies and a gold. Take a look at the work and a few details below.

Platinum Award - SensoryMax Website
Designer: Greg Stawicki
Copywriter: Scott Greggory
Developer: Charley Hobbs

Platinum Award - Binkelman On Hold Marketing / “That’s Pretty Hot”
Writer: Scott Greggory
Voices: Scott Greggory and Amy Scott
Recording Engineer: Don Binkley

 
Gold Award - International Translating Company On Hold Marketing / “Talented Tongues”
Writers: Cody McCloskey and Scott Greggory
Voices: Scott Greggory and Bob Seybold
Recording Engineers: Don Binkley 

Honorable Mention - Arrowwood Lodge On Hold Marketing / “Flippin’ TV”
Writers: Andrea Poteet, Cody McCloskey and Scott Greggory
Main Voices: Scott Greggory, Bob Seybold, Amy Scott, Ed Hunter and Steve Lovvorn
Recording Engineer: Chris Zaharias 

The MarCom Awards honor “outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs.”

MarCom judges review about 6,000 entries from 34 countries and 300 categories related to print, web, video and strategic communications.

MadAveGroup has been recognized once again for "outstanding achievement" in the field of marketing and communications by the 2013 MarCom Awards, an international creative competition that includes entries by media conglomerates and Fortune 500 companies.

BusinessVoice, our On Hold Marketing agency, received the highest honor - a Platinum MarCom Award - for "Binkelmania," a humorous On Hold Marketing production we created for Binkelman Corporation. (Listen in the video below.)    

We also earned a Gold MarCom Award for a series of three radio spots we created for Spirit Services. (Listen to them in the video below.)

"The radio spots we produce for Spirit are not only designed to encourage a specific response," said VP of Creative Services Scott Greggory, "they support the company's brand identity. We want that audio to sound like what their website and social media channels look like. That way, there's a stronger connection with the brand as people move from the radio to Spirit's online world."

"That's one of the advantages of working with an agency like ours. Radio and TV stations are in the business of production and distribution, not necessarily great content creation. We focus on each client's message, supporting their brand identity, and strengthening the audience's perception of their company in a creative way," said Greggory. "Ours is a consistent and long-term approach." 

Tired of hearing about Toledo's brain drain? Then you'll like what MadAveGroup is doing in Toledo's UpTown district.

The agency has been developing The MadAveCollective, an open work space for writers, designers, videographers, photographers, animators, website developers and other creatives who want to work in a relaxed, affordable shared space, yet need a professional address where they can invite clients, hold meetings, and give presentations.

V.I.P. OPEN HOUSE & RIBBON CUTTING

To open The Collective, a V.I.P. party will take place Friday, October 25th from 4 to 7pm at 1600 Madison Avenue, Floor 2, Toledo. The event will showcase the newly renovated Collective space.

At 4pm, Toledo Mayor Mike Bell, a representative from the Toledo Chamber of Commerce and MadAveGroup CEO Jerry Brown will participate in a ribbon cutting ceremony.

At 5:30pm, speakers from the public and private sectors will address the media during a press conference. Among the topics: future plans for Toledo's UpTown District.

There will also be free food and beverages from Manos and Manhattan's, live music, and the opportunity to network with local business and political leaders.

"The idea of The MadAveCollective is to bring a lot of creative energy to one area, so companies and agencies can find the talent they need for specific jobs, and talent can find freelance work," said Jerry Brown. "We hope that UpTown specifically and Toledo as a whole will benefit from that focused energy as well."

Members of The MadAveCollective also will be featured on a website where they can promote their services and portfolios. The site will include a rating system that allows users to choose creative talent based on the input of their past clients.

For more details on The Collective, visit http://www.madavegroup.com/collective/. To schedule a tour or to reserve your space, please call 419/473-9000.