Displaying items by tag: Mad Ave Group
Terry Lesniewicz: A One-Night Retrospective
Terry Lesniewicz has been creating memorable images and effective work for brands since the early 1970s.
And as the creative leader of d2i - our brand, design and advertising agency - Terry is still makin’ it happen today, as both an impactful designer and a mentor to the next generation.
On April 19th, 2017, Terry and a few other area designers were featured in an informal retrospective called The Poster Show. Check out the images of Terry's work below.
We’re very proud of the influence that Terry has had on advertising and design, and we’re very excited that he shares his talent, perspective and vast experience with our team and clients every day.
"It's been a pleasure working with the up-and-coming designers here at d2i, including Greg Stawicki. He was instrumental in the work for the Mad Ave Collective poster" (middle row left below).
Giving vs. Taking: A Fresh Approach to Advertising
Usually, advertising takes.
Pre-roll videos, radio and TV spots, print ads: they all interrupt or delay what people want to see or hear. So, by their very nature, those types of advertising take.
They take the audience's time. They take their attention. They can even take the momentum and enjoyment out of the entertainment experience.
Growing Customer Share
Thanking Our 25-Year Clients
In the world of marketing and advertising, there aren't many agencies that have served a client for a quarter of a century or more.
But we're a bit different. Ten of our clients have been with us for 25 years or longer.
And they represent a wide variety of industries, from automotive sales, HVAC, building materials and contractors, to non-profits, healthcare, senior care and rehabilitation.
So, to thank our longest-term clients, we went on a little tour. We visited each company to present the management with a personalized, locally made, hand-blown glass memento like the one on the right.
The inscription acknowledges “our 25-year relationship and [our client's] dedication to delivering exceptional customer experiences.”
What a privilege to have the loyalty and trust of so many people. We never take our responsibilities to them or any of our clients lightly. And we are truly thankful for their support throughout these many years.
By the way, the numbers are even nicer for our 20-year clients: We've been serving 83 businesses for two decades or longer.
We're looking forward to giving out many more of these beautiful thank you gifts in the coming years.
Jerry Brown Inducted into Hall of Fame
On November 10, 2016, MadAveGroup CEO Jerry Brown was inducted into the Entrepreneurial and Business Excellence Hall of Fame.
The hall honors those who have successfully grown their ideas and businesses in northwest Ohio and/or southeast Michigan.
Since founding his first marketing agency in 1989, Brown has led the development of a family of specialized marketing agencies, all of which fall under the MadAveGroup umbrella.
“Making money is certainly important for any business,“ Brown said, “but what I really love is building something of value, whether it’s our agency and all the different things we can do, or helping our clients grow their businesses. That’s the challenge. That’s the thrill.”
The MadAveGroup leadership team was in the audience to watch the award presentation, including VP of Account Management and Fulfillment Valerie Likens. “Jerry is passionate about his work,” she said “and he’s able to communicate that passion and pass it along to his team.”
“There are tremendous challenges that come with starting and growing a business, AND trying to maintain a culture that’s both fun and focused,” said Scott Greggory, MadAveGroup’s Chief Creative Officer. “Jerry has done both wonderfully well, and managed to keep a great enthusiasm for life, for people and for the work we do here. He’s a very special guy, and completely deserving of this award.”
Watch Jerry's acceptance speech in the video above.
The Best Policy
TV and Online Video Campaign - Revere
We created a series of ten commercials for Revere, a new player in the digital communications world. The content takes a humorous approach to the needs and frustrations of small business owners. Nick Heath, a Commercial Sales Rep for Revere, said, "I think the commercials are brilliant!" Revere President Jeff Ansted liked them, too: "They're all funny, and I think they'll get people talking." Watch four of the spots below.
Giving Campaign - St. Paul's Community Center
This end-of-the-year push for support included billboards, social media, multiple press releases, and a partnership with a local radio station. Joe Habib is St. Paul’s Executive Director. He wrote, “Thank you for everything you do. This is good work. I love the Change Jar idea. It is new and keeps people talking.”
MadAveGroup Takes Four 2016 MarCom Awards
The MadAveGroup creative team took away a nice haul from this year’s MarCom Awards: four awards total, including two platinum trophies and a gold. Take a look at the work and a few details below.
Platinum Award - SensoryMax Website
Designer: Greg Stawicki
Copywriter: Scott Greggory
Developer: Charley Hobbs
Platinum Award - Binkelman On Hold Marketing / “That’s Pretty Hot”
Writer: Scott Greggory
Voices: Scott Greggory and Amy Scott
Recording Engineer: Don Binkley
Gold Award - International Translating Company On Hold Marketing / “Talented Tongues”
Writers: Cody McCloskey and Scott Greggory
Voices: Scott Greggory and Bob Seybold
Recording Engineers: Don Binkley
Honorable Mention - Arrowwood Lodge On Hold Marketing / “Flippin’ TV”
Writers: Andrea Poteet, Cody McCloskey and Scott Greggory
Main Voices: Scott Greggory, Bob Seybold, Amy Scott, Ed Hunter and Steve Lovvorn
Recording Engineer: Chris Zaharias
The MarCom Awards honor “outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials and programs.”
MarCom judges review about 6,000 entries from 34 countries and 300 categories related to print, web, video and strategic communications.
How Long's It Been Since You Checked on Your Caller Experience?