The MadAveGroup Blog

Thursday, 02 March 2017 13:12

MadAveGroup Agencies Win ADDY Awards

ADDY Awards

Our branding and design team, d2i, earned a Silver award at the 2017 ADDY Awards ceremony.

Designers Terry Lesniewicz and Greg Stawicki teamed up to create a winning poster series for The Mad Ave Collective (above left).

“The Collective’s logo inspired the posters,” said Stawicki. “We used elements from the logo to create strong, simple graphic messages that would engage viewers.”

“We took a contemporary minimalist approach with this project; very simple, very little copy,” said Lesniewicz. “It’s an attitude, and the response so far has been ‘WOW!’ especially from a lot of younger people who have responded to the work. It was fun to be the first agency in this area to adopt this style.”

Lesniewicz is a nationally known designer who’s been elevating brands for more than five decades. His work has been featured in magazines, award shows, even a museum, and has been seen by countless millions of people.

The d2i crew also designed the collateral for the ADDY Awards, including the call-for-entries poster, invitation and winners' booklet (above right).

BusinessVoice, our caller experience agency, received a Bronze ADDY for a humorous On Hold Marketing production they created for Arrowwood Lodge in Baxter, Minnesota.

BusinessVoice has won more awards for its work than any other OHM provider in the industry. The creative team specializes in developing Humor On Hold™. Listen to their winning entry in the video below. 

Published in News

Tired of hearing about Toledo's brain drain? Then you'll like what MadAveGroup is doing in Toledo's UpTown district.

The agency has been developing The MadAveCollective, an open work space for writers, designers, videographers, photographers, animators, website developers and other creatives who want to work in a relaxed, affordable shared space, yet need a professional address where they can invite clients, hold meetings, and give presentations.

V.I.P. OPEN HOUSE & RIBBON CUTTING

To open The Collective, a V.I.P. party will take place Friday, October 25th from 4 to 7pm at 1600 Madison Avenue, Floor 2, Toledo. The event will showcase the newly renovated Collective space.

At 4pm, Toledo Mayor Mike Bell, a representative from the Toledo Chamber of Commerce and MadAveGroup CEO Jerry Brown will participate in a ribbon cutting ceremony.

At 5:30pm, speakers from the public and private sectors will address the media during a press conference. Among the topics: future plans for Toledo's UpTown District.

There will also be free food and beverages from Manos and Manhattan's, live music, and the opportunity to network with local business and political leaders.

"The idea of The MadAveCollective is to bring a lot of creative energy to one area, so companies and agencies can find the talent they need for specific jobs, and talent can find freelance work," said Jerry Brown. "We hope that UpTown specifically and Toledo as a whole will benefit from that focused energy as well."

Members of The MadAveCollective also will be featured on a website where they can promote their services and portfolios. The site will include a rating system that allows users to choose creative talent based on the input of their past clients.

For more details on The Collective, visit http://www.madavegroup.com/collective/. To schedule a tour or to reserve your space, please call 419/473-9000.

Published in News