Displaying items by tag: Commercials
Tuesday, 18 April 2017 08:32
Giving vs. Taking: A Fresh Approach to Advertising
Usually, advertising takes.
Pre-roll videos, radio and TV spots, print ads: they all interrupt or delay what people want to see or hear. So, by their very nature, those types of advertising take.
They take the audience's time. They take their attention. They can even take the momentum and enjoyment out of the entertainment experience.
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The MadAve Blog
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