The MadAveGroup Blog
Brad Timofeev, our Director of Digital Marketing, is getting married to Lauren this Saturday (May 27th).
“Earlier today,” he wrote to me, “I had an unbelievable experience with Amazon.”
There’s a 90% chance that Brad and Lauren’s outdoor wedding is going to include rain. Lots and lots of rain.
With no real indoor option, “Lauren was in pure breakdown mode this morning. It looks like everything she had envisioned for her wedding isn’t going to happen. She’s never broken down like this before.”
Brad told me the rest of the story.
“I felt awful for her, and I tried scrambling for churches, but after about two hours, we decided to embrace the day for what it’s going to be: wet.
"So I needed to find 30 or 40 clear umbrellas in a few hours and get them here in two days. My first thought was Amazon because I know their shipping times are always reliable.
"After I ordered the umbrellas, I immediately called Amazon to confirm that the order was accurate and that the shipment would arrive by Friday.
"First off, the hold time was only about 10 seconds, which was a huge shock because, of course, Amazon is one of the biggest companies in the world.
"Then, John answered the phone. He said all the umbrellas were in stock and that he’d make sure they got out the door today for delivery by Thursday afternoon - a full day sooner than I expected. I ended up getting emotional on the phone because I was so thankful to him. After the craziness of the morning and seeing how distraught Lauren was, I just couldn’t keep my feelings bottled up any longer.
"The fact that someone cared that much about a complete stranger and understood our situation was so nice. It felt like everything was going wrong, especially for Lauren. But John’s help and his reassurance reminded me that people still care. It was an unbelievably positive experience that I didn’t expect.”
Brad’s story is a good reminder that your customers may come to you with important needs, urgency, and a complete lack of time, all with plenty of emotional trauma mixed in.
When you handle those situations with care and compassion, you not only make life easier for your customers, you can make customers for life.
Congratulations Brad and Lauren. We love you.
Brad Timofeev has been thinking about the marketing funnel a lot lately, especially as it applies to online selling.
Brad is the Director of Digital Marketing at WebArt, our digital agency.
In the first of two blog posts on the subject, he breaks down the four levels of the marketing funnel and which type of digital marketing you should be using at each level. Read “Adding Digital to Your Marketing Funnel.”
Then, in this post, he uses a handy chart to align each level of the funnel with the complementary stages of the buying cycle, along with appropriate digital channels and strategies. Read “Using the Buying Cycle to Refine Your Digital Marketing Strategy.”
While you're at, why not let yourself fall under Brad's inspirational spell? Check out “Is Your Digital Fire Still Burning?”
You'll find those and many other posts on the WebArt blog.
Brad Timofeev has been certified as an Analytics Qualified Individual by the world’s leading search engine company, Google.
Timofeev is the Technical Marketing Coordinator for BusinessVoice and its in-house web company WebArt. BusinessVoice provides Point-Of-Entry Marketing services for thousands of client locations nationwide. WebArt serves as the agency’s website design and development arm.
As an Analytics Qualified Individual, Timofeev has proven his proficiency with Google Analytics. According to Google, “Analytics is a very powerful tool in the hands of knowledgeable users. Qualified users can be effective at leveraging Google Analytics within their organizations and at helping others to do the same.”
“WebArt is all about building long-term online success for our clients,” said Timofeev. “And this certification is another step forward in our commitment to our clients.”
WebArt’s Website Marketing programs combine several approaches to driving qualified traffic to client sites, maintaining each site’s relevance to visitors, building overall web presence, and creating and tracking effective calls-to-action. “Google Analytics gives us an accurate sense of how we’re doing for each client, and how we can improve each site’s performance,” said Timofeev.
Google Analytics is a service that generates detailed statistics about the visitors to websites. It is currently the most popular website statistics service in the world, being used on more than half of the 10,000 most-visited websites. Google Analytics can track visitors from all referring sources, including search engines, email marketing, display advertising, pay-per-click advertisements, and digital collateral, such as links within PDF documents.