SensoryMax, the Sensory Marketing agency of MadAveGroup, has been nominated for Scent Marketer of the Year.
Presented by the Scent Marketing Institute, the award honors the company that has done the most to promote the Scent Marketing industry during the past year.
The Scent Marketer of the Year will be announced during the ScentWorld 2014 conference in New York City, June 12-13, 2014.
"We approach Aroma Marketing differently than most others in our industry," said Director of SensoryMax Michael Seay. "A signature scent is a powerful marketing tool. It's an essential element of a complete brand experience. I think it's that unique approach that the Scent Marketing Institute appreciated."
Seay said that a signature scent is every bit as important to a brand as its logo. The scent that SensoryMax developed for Lincoln, for instance, highlights the brand's attributes and deepens the customer experience at the dealership level. And because the sense of smell is so closely tied to memory, the scent will reinforce Lincoln's brand identity when a consumer encounters it in the future.
Aroma also elevates the customer experience. That's especially true at Virginia Tire & Auto. The company implemented SensoryMax's Aroma Marketing as part of its recent re-branding efforts, and customers are noticing. Several have even left positive comments on the aroma in Yelp reviews.
But SensoryMax doesn't focus solely on a brand's scent. "Every phase of the customer experience builds on the previous phase," Seay mentioned. "That's why we develop comprehensive Sensory Marketing programs."
What is Sensory Marketing?
SensoryMax uses audio, video, aroma and tactile strategies to stimulate and appeal to the senses of sight, smell, hearing and touch. The goal is to create unique, memorable branded impressions that encourage specific consumer behavior.
A few examples: lighting and video can be used to affect how people move through a retail space; background music will influence the mood, energy and pacing in a restaurant; and aroma can create a more pleasant shopping experience at a car dealership, while anchoring those moments in the customer's memory – often for many years!
An agency of MadAveGroup, SensoryMax engages consumer senses to create powerful brand impressions that encourage specific behavior. Learn more at SensoryMax.com or call 419/473-9000.