SensoryMax - MadAveGroup's Sensory Marketing agency - was named the 2014 Scent Marketer of the Year on June 13th. The award is presented each year by the Scent Marketing Institute during the ScentWorld conference in New York City.
The reasons for the win include 1) our development and use of signature scents as a branding tool, and 2) our strong client relationships, including those with the Ford and Lincoln Motor companies.
Enza Sleva is the Lincoln Client Experience Manager. "As we transform our dealer network to provide a higher level of client experience, we look for ways to engage the senses of every visitor," wrote Sleva. "The Essence of Lincoln scent is an extension of that initiative. We applaud SensoryMax for this recent honor and thank them for helping shape the future of the Lincoln showroom experience."
SensoryMax Director Michael Seay accepts the 2014 Scent Marketer of the Year Award at the ScentWorld Conference in New York City.
SensoryMax partnered with Master Perfumer Rene Morgenthaler to create Essence of Lincoln, the automotive brand's signature scent. Morgenthaler is the man who developed Passion by Elizabeth Taylor, one of the world's best-selling celebrity-endorsed perfumes.
"My approach to the fragrance design was to preserve the rich heritage of Lincoln, while incorporating vibrant, modern elements for a unique and sophisticated signature scent," said Morgenthaler. "I am privileged to be part of revitalizing a classic American brand."
"SensoryMax has shown real professionalism and leadership in the field of Sensory Marketing," wrote Jennifer Dublino, VP of Development for the Scent Marketing Institute. "Their work with Lincoln is making a significant difference not only to the client in terms of a more pleasant shopping experience and a stronger brand that is solidly positioned for the future, but also by demonstrating the efficacy of a well-conceived sensory marketing program that can have similar results for other brands."