Titled "What Should a Bank Smell Like?," the piece focused on the effect aroma marketing is having in several banks around the world.
SensoryMax client Ocean Bank was named as one of the banks using aroma marketing to its advantage. The Miami-based financial institution has been receiving great client feedback consistently since the SensoryMax team developed and implemented their customized aroma marketing program.
"Your sense of smell can contribute so much to your positive feelings about places and products," said Michael Seay, Director of SensoryMax. "Introducing aroma as a brand component is the next natural step for marketers. It helps a company more fully express its brand identity."
Signature scents also can improve consumers' familiarity and comfort level with a brand, as well as their memory of interactions with the brand, all of which can drive sales. (Read the complete Bloomberg article here.)