The MadAveGroup Blog

Wednesday, 14 March 2012 19:22

Selling Solutions for a Dollar a Month

Written by Bob Seybold
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Dollar Shave ClubWe always promote the value of selling solutions, not products, so we wanted to share a great example of that approach: DollarShaveClub.Com

The concept is simple: pay as little as a buck for a month's supply of razor blades that are sent right to your home. 

Sure, the price is a great hook, but it's not the real selling point. This company is delivering convenience and the idea that you never have to run out of razor blades again. They're delivering a solution, and not just a product. And the funny way they sell it is simply brilliant. Check out the promo video. It just may make your day.


Read 3881 times Last modified on Thursday, 19 May 2016 14:49