We always promote the value of selling solutions, not products, so we wanted to share a great example of that approach: DollarShaveClub.Com.
Sure, the price is a great hook, but it's not the real selling point. This company is delivering convenience and the idea that you never have to run out of razor blades again. They're delivering a solution, and not just a product. And the funny way they sell it is simply brilliant. Check out the DollarShaveClub.com promo video. It just may make your day.