And since you know your callers have to wait on hold now and then, you think it might make sense to use your On Hold Marketing to thank them for their patience and tell them how glad you are that they're willing to hold.
Nice, right? Polite, right? Smart marketing, right?
Good intentions aside, it's not the best approach.
Take a look at this quick blog post on the BusinessVoice website. It's called "Why We Don't Thank Your Callers for Holding." You'll learn why our On Hold Marketing experts stay away from certain phrases.
By the way, if your company's On Hold Marketing consists solely of the same "Thank you for holding" message repeated every 30 seconds or so, please consider the negative impression that makes on callers.