Do you require your staff to use a standardized email signature, or is your company being represented by as many different signatures as it has employees? Different sizes and fonts? Different contact info? Different icons?
Rich Schurfeld is the Managing Partner of Redsson, Ltd., an electronic document management company. He says, “Some people see their email signature as a forum to apply their personal touch, but frankly, it’s not the place for it. It’s a business communication - and a good marketing tool - and the company should dictate the look and content, as it does with its other marketing materials.” Once you develop the “look and feel” of your company signature, add a short marketing message to it (info on your current sale, news of your new product or web site launch). Change the message monthly or as needed, then make sure all employees are using the same message. When you consider the total number of emails your employees send each year, you’ll see how impactful standardized signatures can be. They represent the chance to get your message out - free of charge - to your target market.