In June 2022, MadAveGroup won a Telly Award for "Hang The Wreath," a holiday-themed television campaign we produced to subtly promote our agency.
"We purchased air time on a local TV station, but, as a B-to-B company, we knew the majority of the audience wouldn't need our services," said Chief Creative Officer Scott Greggory. "So, we chose to have a little fun with the concept."
The three 15-second spots pushed viewers to the HangTheWreath.com website where they could read about the cast of the commercials, download a screensaver and vote for the destination of a holiday wreath.
"We targeted the spots at local marketers to draw them to the site and learn what it was all about," said Greggory.
The Telly Awards honor the best work created for television and other video channels. Each year, industry judges review more than 12,000 entries from every state and five continents.
Watch the winning campaign below.