MadAve Printing (3)
Marketing success is not just about how many people your company reaches.
It’s about how those people respond once your company reaches them.
In today’s tangled marketing environment, the best advertising campaigns take a multi-pronged approach.
MadAve Printing and Mailing helps you combine direct mail with digital marketing campaigns to get better responses.
Both marketing routes have their benefits, and combining them can improve results in the following ways:
- Email and direct mail campaigns work together to reflect the brand in the same voice to solidify and reinforce the company’s image.
- Direct mail can be used emphasize an offer or message introduced through digital channels.
- Direct mail may reach people who have not responded to digital campaigns, or those whose email address you do not yet have.
A combined direct mail/digital marketing approach can reach a wide range of people and elicit more of the desired response. Although the stereotype is that millennials are glued to their phones and don’t notice print, the numbers suggest otherwise.
The digital message will get in front of them, but research shows that direct mail is plenty beneficial as well.
According to the United States Postal Service, 87% of millennials enjoy receiving direct mail, with 57% of them buying something advertised in the mail. The research also shows that 64% of young adults would rather look through direct mail than email for offers that may interest them. Because a street mailbox is far less crowded than an email inbox, direct mail gets more attention.
The USPS partnered with the Center for Neural Decision Making at Temple University to study why people react differently to direct mail than digital messages. The findings suggested that, even though brains process digital ad more quickly, they spent more time with direct mail and they had a stronger emotional reaction to physical advertisements.
To learn how MadAve Printing and Mailing can help you blend direct and digital marketing campaigns, email This email address is being protected from spambots. You need JavaScript enabled to view it., print and media specialist, or call 419.724.7311.
Added value: we all want it. Here's one way to get it.
Independent and online printers just print. But because MadAve Printing and Mailing is part of our full-service marketing agency, we can focus our expert skills on every aspect of your print project, including development of the strategy, design, copy, and attention to brand consistency. Odds are good we'll save you money, too. (We've cut printing costs for one of our healthcare clients by 40%!)
If you've tried to handle your company’s printing on your own, you may have found the process time consuming and frustrating. And if the look or quality of the printed piece doesn't meet market standards or the expectations of potential buyers, your brand suffers.
The Good News
At MadAve Printing and Mailing, we understand how to use direct mail and other types of printed materials to reach your audience and make strong, consistent impressions. Led by industry veteran Matt Reece, our team can take care of your printing from concept through delivery.
Your projects will benefit from the work of our award-winning designers and copywriters, as well as our strategic thinking, decades of experience, and attention to detail.
And when we're driving the project, you won't have to. That lets you invest your time where it's best spent.
MadAve Printing and Mailing can create these and many other product types:
- Business cards, greeting cards and postcards
- Brochures, booklets and catalogs
- Calendars
- Letterhead, envelopes and forms
- Large-format products, such as banners, car magnets, posters and adhesive vinyl
To get started or for more information, email This email address is being protected from spambots. You need JavaScript enabled to view it., print and media specialist, or call 419.724.7311.
When you’re ready to put your company’s name and brand in front of more potential customers, use a print provider that can also help you reach your marketing goals.
MadAve Printing and Mailing is the full-service print management arm of MadAveGroup, and we’re much more than a print broker. We develop, design and deliver printed materials. We understand how to use printed materials (like direct mail) to reach more people, often at a lower price. And since we’re integrated with a full-service marketing and advertising agency, we have easy access to skilled designers, writers and strategic thinkers who can elevate your results.
Speaking of price, one of our clients - a healthcare organization with multiple locations - has consistently saved up to 40% by using MadAve Printing as their one-stop provider.
What can MadAve Printing do for you? Here are just a few of the possibilities:
- Business cards, greeting cards and postcards
- Brochures, booklets and catalogs
- Calendars
- Letterhead, envelopes and forms
- Large-format products, such as banners, car magnets, posters, adhesive vinyl and more
With today’s emphasis on digital marketing, it’s easy to forget that print remains a viable option when you want to make a strong impact. In fact, Crown Connect, a print and marketing resource, reported the following numbers:
- 78% of consumers react immediately to direct mail. 44% visit the brand’s website, while another 34% search online for more information about the product.
- At just $19, the cost-per-customer acquisition via print is lower than paid search ($21 to $30) and online display ads ($41 to $50).
- Young people read direct mail. Millennials read 82% of material they receive from retail brands.
The team behind MadAve Printing has decades of experience in print marketing.
Matt Reece, our Print and Media Specialist, has been in the print business for more than 20 years. After earning his bachelor’s degree in Printing Management from the Rochester Institute of Technology, he owned a prepress and print shop. Matt has handled all types of printing jobs from start to finish and has specialized in complex, high-quality print projects.
For more information on MadAve Printing, emailThis email address is being protected from spambots. You need JavaScript enabled to view it., print and media specialist, or call 419.724.7311.
