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Monday, 26 September 2022 20:20

MadAveGroup Agency Uses Award-Winning Humor to Market

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"It's all about creating marketing content that people WANT to hear, even when it's in a traditionally negative environment."

That's how Chief Creative Officer Scott Greggory describes Humor On Hold, the unique service provided by BusinessVoice, our Caller Experience Marketing agency.

"Nobody wants to be put on hold after calling a company, but if we can make the experience surprisingly funny, while still imparting useful information, both the caller and our client win."

And, once again, BusinessVoice has been named a winner for creative excellence. The agency received two honors during the 2022 MARCE Awards ceremony, presented September 19th by The Experience Marketing Association (EMA).

Our Humor On Hold for Wellington Implement earned the trophy for the Most Entertaining On Hold Marketing production, as well as a Judge's Choice award.

One judge wrote that "This is very entertaining. The situations really enhance the brand." Another judge noted that our work "made me want to listen to the next message all the way through."

Creative Consultant Daniel DiManna and Scott Greggory co-wrote the copy. Josh Jump served as recording engineer.

If you're considering a new approach with your marketing content, talk with our team about using humor in your videos, website, social channels and On Hold Marketing.

Read 199 times Last modified on Monday, 26 September 2022 20:35