The winning entry was the Facebook page we created and maintain for Spirit Services, a Columbus, Ohio-based company that provides uniform rental, shop and restroom supplies, corporate apparel, and other products and services.
We use a fun, retro look on the company's Facebook page (and their website) to differentiate the Spirit brand. The humorous content is designed to create an enjoyable, soft-sell experience for the audience and drive visitors to the company's website, www.GetSpirit.com.
Entries in the Internet Advertising Competition are judged against other entries in their category based on the following criteria:
• Use of the medium
This award represents "outstanding achievement in Internet advertising," as determined by judges who represent "all aspects of the advertising and Internet worlds," according to the IAC website.
The Web Marketing Association produces the Internet Advertising Competition. The WMA was founded to help set higher standards for Internet marketing and corporate web development. The organization is made up of Internet marketing, advertising, PR and design professionals.