"WOW! WOW! I am so moved. It is beautifully done and you have captured so much feeling. I can't thank you enough. This is wonderful!"
That was Tracey Edwards' reaction to the video above.
Tracey is President of the Old Newsboys Goodfellows Association, a group of volunteers that has been providing coats and shoes to Toledo's needy children since 1929.
"The Old Newsboys is one of our city's oldest and most beloved organizations," said MadAveGroup CEO Jerry Brown. "For many years, our staff has raised and donated money for the group's annual paper sale, but last year we decided we wanted to do more, so we offered to create a video for them."
A MadAveGroup team met with Ms. Edwards and other Newsboys and determined that the focus of the video should be new member recruitment.
"There's always a need for the work the Newsboys do," said Scott Greggory, Mad Ave Group's VP of Creative Services. "A great number of the current Newsboys have been members for decades, so we created a recruitment tool to attract the next generation of Newsboys."
The short-form video includes a look at the 2013 paper sale at various spots in Toledo, Maumee and Sylvania. During in-studio interviews, seven members describe what makes the Newsboys organization so special and the benefits they derive from serving in the all-volunteer group.
For more information and details on how you can join the Old Newsboys, visit www.ToledoNewsboys.org.
Video Production Credits
Producer & Director: Scott Greggory
Videographer: Bob Seybold
Editor & Audio Engineer: Chris Zaharias
On-Camera Interviews: John Pezzino, Pat Markland, Yvette Gordon, Tracey Edwards, Dave Hendricks, Laurie Renz-Gast and Rachel Doran