Storytelling is an effective way to connect with your customers. It allows you to share your brand's core values with a much softer sell. And, when done well, your stories are more likely to be actively shared. That reduces your need for paid media.
Take a look at the heartwarming story UPS tells in the video above.
It doesn't focus on how many packages they deliver every day or brag about their logistics system. Instead, it tells the story of one little boy and the special day he had because of the company's efforts.
And, as of the date of this post, the video has been watched more than 2.5 million times on YouTube alone.
UPS also invites its audience to become a part of the story by sharing their own wishes. And each time someone uses the hashtag #WishesDelivered, UPS donates $1 to a charity.
You can tell stories about your business, too. With memorable, authentic content, you can encourage an emotional connection between your brand and your customers, all without using a single stat or tag line.
Make 2015 the year you start to tell your story.
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