The MadAveGroup Blog

Thursday, 02 April 2020 00:16

Here's What Your Company Has in Common with Radio

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Coronavirus Opportunity for Change

A few months ago, I read a blog post targeted at people who work in radio. The writer focused on how the listening audience's options had evolved in recent years and that people no longer rely on radio as much as they once did.

So, he urged, it was time for the medium to adapt.

As a former radio guy myself, I know it used to be quite common for DJs to ignore incoming phone calls from listeners. They'd let the request line ring because there were too many other things to do while on the air or because, frankly, they didn't want to make the effort to talk with callers.

But now that radio has lost audience share to podcasts, audio books and streaming music services, each listener has become even more important.

The writer of the blog post suggested that instead of ignoring the phone or quickly dismissing callers in order to move onto another task, today's DJs should embrace the opportunity to communicate with the people who keep them in business. They should take the time to ask questions of their listeners, find out which types of music they prefer, learn how they like to spend their free time.

In other words, the DJs should connect with their audience on a personal level and strengthen those "customer" relationships in a way that music apps and satellite feeds can't.

Your business - and how consumers rely on you - may be changing, too.

Due to COVID-19, customers might be locked out of your store right now. Maybe they won't be able to enjoy a meal in your restaurant for the foreseeable future. As a result, they might look for temporary alternatives. Or, they might realize they can do without you.

Yes, the marketplace has shifted dramatically in only a matter of weeks, but with that shift comes an opportunity for positive change.

How will you adapt?

Will you dare brush off a customer (or even a potential customer) ever again or tolerate employees who do? Or will you re-asses your commitment to customer service and provide the consistent training every staff needs?

Or, better yet, can you choose to think of this fracture in your company's timeline as a beginning? Could you seize this opportunity to build a new foundation, one that would support the type of business you've always wanted to run? A company that exists to provide the ideal customer experience? A group of people that inspires loyalty from its employees and buyers? An organization that's the envy of others in your industry?

This is a chance to start over - to whatever extent you want.

What will you do with that chance?

Read 226 times Last modified on Thursday, 02 April 2020 01:35