For years, we’ve not only promoted the idea of using marketing channels to distribute valuable information your audience can apply, we’ve done it ourselves – in our Marketing Articles, our Marketing Minute Videos, and right here on our blog.
Maybe that’s why we love these online ads for the University of Phoenix so much.
1) They’re Relevant - With the national unemployment rate at 7.9% (in October 2012), there aren’t many messages these days that are more relatable or timely.
2) They Reinforce UP’s Message Without a Hard Sell - Successfully preparing people for careers is a category the University of Phoenix wants to own. And while the only reference to UP is a logo at the very end of each video, the connection between the school and its mission comes across loud and clear - precisely because of the short amount of time the videos spend on “them” and how much time is committed to helping you, the job seeker.
3) They’re Easily Shared - Most of us know someone who needs a job or wants a better job. Simply by sending a link to the University of Phoenix YouTube channel we can share this valuable information with a friend or loved one.
4) They’re Easy to Digest - The copy gets to the point. No fluff. Just a handy takeaway. Combined with the simple (but fun) stick-figure animation, the videos are a pleasure to watch.