The MadAveGroup Blog

Saturday, 17 November 2012 01:03

Four Keys to Great Advertising

Written by Scott Greggory
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Four_Keys_to_Great_AdvertisingFor years, we’ve not only promoted the idea of using marketing channels to distribute valuable information your audience can apply, we’ve done it ourselves – in our Marketing Articles,  our Marketing Minute Videos, and right here on our blog.

Maybe that’s why we love these online ads for the University of Phoenix so much.

Billed as “Resume Tips” and “Interview Tips,” these 15 and 30-second videos provide great advice on how to land a job. But why do they make great advertising? Here are four reasons:

1) They’re Relevant - With the national unemployment rate at 7.9% (in October 2012), there aren’t many messages these days that are more relatable or timely.

2) They Reinforce UP’s Message Without a Hard Sell - Successfully preparing people for careers is a category the University of Phoenix wants to own. And while the only reference to UP is a logo at the very end of each video, the connection between the school and its mission comes across loud and clear - precisely because of the short amount of time the videos spend on “them” and how much time is committed to helping you, the job seeker.

3) They’re Easily Shared - Most of us know someone who needs a job or wants a better job. Simply by sending a link to the University of Phoenix YouTube channel we can share this valuable information with a friend or loved one.

4) They’re Easy to Digest - The copy gets to the point. No fluff. Just a handy takeaway. Combined with the simple (but fun) stick-figure animation, the videos are a pleasure to watch.

Do you agree? If so, think of how you can apply those thoughts to improve your marketing. Give me a call if you want to toss around some ideas - 419/724-7330 - or email me at This email address is being protected from spambots. You need JavaScript enabled to view it..

Read 2316 times Last modified on Thursday, 19 May 2016 14:49