Maybe that’s why we love these online ads for the University of Phoenix so much.
Billed as “Resume Tips” and “Interview Tips,” these 15 and 30-second videos provide great advice on how to land a job. But why do they make great advertising? Here are four reasons:
1) They’re Relevant - With the national unemployment rate at 7.9% (in October 2012), there aren’t many messages these days that are more relatable or timely.
2) They Reinforce UP’s Message Without a Hard Sell - Successfully preparing people for careers is a category the University of Phoenix wants to own. And while the only reference to UP is a logo at the very end of each video, the connection between the school and its mission comes across loud and clear - precisely because of the short amount of time the videos spend on “them” and how much time is committed to helping you, the job seeker.
3) They’re Easily Shared - Most of us know someone who needs a job or wants a better job. Simply by sending a link to the University of Phoenix YouTube channel we can share this valuable information with a friend or loved one.
4) They’re Easy to Digest - The copy gets to the point. No fluff. Just a handy takeaway. Combined with the simple (but fun) stick-figure animation, the videos are a pleasure to watch.
Do you agree? If so, think of how you can apply those thoughts to improve your marketing. Give me a call if you want to toss around some ideas - 419/724-7330 - or email me at This email address is being protected from spambots. You need JavaScript enabled to view it..
