Once you’ve finalized your marketing pieces - whether it’s a direct mail or post card campaign, a brochure or series of print ads, TV spots, emails or materials in any other format - share them with all of your employees.
Your marketing is your promise to customers and prospects, and you should want everyone on your team to know what those people are expecting of your company. Sharing your marketing pieces can also unite your company’s employees behind a common cause: the goals of your marketing department.
Finally, you’re sure to create goodwill and a sense of belonging among your staff when you include them in the process. You may even want to use them as in an in-house focus group by actively soliciting their feedback.