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Wednesday, 16 June 2021 10:00

Fatherly Advice

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Fatherly Advice from the Dads of MAG Staffers

As a marketer, you may look for feedback and advice from senior members of your team, the trades, social media groups, or even a personal mentor. But, after reading this post, we encourage you to think back to one of your earliest sources of wisdom - your dad.

In celebration of Father’s Day, we asked a few members of the MadAveGroup staff to share some of the business-related lessons their fathers imparted.


April Rietzke / Director, Marketing Management

“My dad had lots of advice for me growing up. The thought that sticks with me most is ‘a job worth doing is worth doing well.’ He gave work his all, and he’s the reason I’ll work late to get something completed as it should be. He’s why I push through when I’m faced with challenges.”

April’s dad, Bill Zitzman, is a retired tool and die maker who was with Chrysler for 20 years.


Steve Evert / EVP of Operations

Steve recalls two lessons that have had a big effect on how he approaches life. “When I was a little kid, my dad said, ‘He who hesitates is lost.’ That sentence has made more of an impact on me than any other I’ve heard. It’s stuck in the back of my brain ever since.”

The elder Evert also reminded his son that “’the world doesn’t owe you a living.’ It was his way of saying you’re responsible for your own lot in life and be grateful for anything you receive.”

Steve’s dad - also a Steve Evert - is a semi-retired commercial tire sales rep and entrepreneur.


Gwen Brassell / Marketing Specialist

“If you’re on time, you’re late. Be early or don’t be there at all.”

Gwen says she still carries her dad’s words with her to this day and applies them to her work. “I’m always early for in-person or Zoom client meetings because I constantly hear my dad’s reminder in my head.”

Terry Brassell, Gwen’s dad, is a Regional Sales Manager at Silverback Supply.


Cassandra Evans / Creative Consultant

“My dad always pushed the value of a great education,” said Cassandra. “When I was in high school, I mentioned my interest in marketing and he became my biggest advocate. My dad set up personal meetings with college professors, went on campus tours with me and even attended my orientation.

“Then, the constant learning opportunities began. My dad would point out weak TV commercials, point-of-purchase signs and billboards and say with a smile, “That’s why a good education is so important. If I ever find out you do bad marketing like that, I’ll call your job myself and tell them to fire you.”

Cassandra’s dad, Paul Kaegi, is an AVP & Sr. Credit Analyst at Premier Bank. 


Account Executive Victor Tehensky’s dad, Joe, reminded him to “always be a leader, not a follower.”

“Only look up and forward, not backwards. You’re not going that way.” That’s the advice Jim O’Bryant gave his daughter Susan Harris, our Fulfillment Manager.

And CEO Jerry Brown’s dad urged his son to “always question everything. Don’t blindly follow or implement something if it doesn’t make sense to you.”


How did your dad encourage your business or marketing goals? Did any of his advice change the course of your life? Is it still a foundational idea for you today?

And what ideas are you passing along to your kids or the younger members of your team? Tell us about the insight you share on our Facebook or LinkedIn pages.

Happy Father’s Day.

Read 295 times Last modified on Wednesday, 16 June 2021 10:23