So, if you haven't already, consider how you should convey yourself as a businessperson in order to best communicate what you have to offer. Determine which of your qualities are the most important and project them with clarity and consistency.
For instance, are you a creative? Then you might want to make sure that all the images on your Facebook page support your unique style. Develop an expressive blog, and make an effort to spread your unique perspective in conversations with potential clients and the rest of your business network
Are you analytical and consistent? Re-affirm that by using a social media tool to check in at the local park every day for your morning run. Keep emotion out of your business conversations; maybe share your favorite baseball team's weekly stats online.