BusinessVoice and its in-house website design, development and marketing company have been recognized once again for creative and marketing excellence. The agencies won two 2011 Gold MarCom Awards on November 8th.
The team received an award for its work on the website for Mountain View Tire, a 30-store chain of tire and automotive service centers throughout southern California. Since we re-designed, built and have been marketing the new MountainViewTire.com, the site has generated 218% more phone calls from unique, web-only phone numbers, and a 100% increase in online appointments.
BusinessVoice also received a Gold MarCom Award for a humorous On Hold Marketing production it created for Walter’s Goodyear in Mission Viejo, California. (Watch the video version of the award-winner here.)
The agency has been acknowledged dozens of times for its funny approach to On Hold Marketing. “Often, callers will accept a company’s marketing information more readily if it’s mixed with humor,” said BusinessVoice Creative Director Scott Greggory. “Using humor on hold also works well because it’s not expected. It catches callers off guard, and then draws them in to listen more intently.”