BusinessVoice has been recognized again for creative and marketing excellence, this time at the 2012 MARCE Award ceremonies. And, once again, it was the agency's use of humor that left an impression on the judges.
"Really great concept here. Engaging and fun, which makes it much more enjoyable to be on hold. Makes me want to come see this business," wrote one judge.
"Comforting voices. Funny and out of left field (in a good way)," commented another judge.
BusinessVoice received a Silver MARCE award for its work on behalf of Walter's Goodyear, a tire and automotive service center in Mission Viejo, California. The winning entry, titled "Visit Our Souvenir Shop," can be heard here.
"By using humor, we turn a potential negative – being on hold – into a fun and unexpected experience," said BusinessVoice Creative Director Scott Greggory. "But no matter what the mood or tone of the content, the primary goal is to meet our clients' marketing goals by providing valuable information their callers can apply."
Presented by the On Hold Messaging Association (OHMA) during its annual conference, the MARCE Awards is "the only competition that encourages and rewards creative and marketing excellence among On Hold Messaging providers exclusively." BusinessVoice has won more MARCE Awards than any other agency.
According to the OHMA website, "all entries are judged on their copy, voice, production value, and On Hold Messaging format. Special emphasis is placed on two more areas: creativity and marketing effectiveness."