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Monday, 28 November 2011 14:13

BusinessVoice and WebArt Win Gold MarCom Awards

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BusinessVoice and its in-house website design, development and marketing company WebArt have been recognized once again for creative and marketing excellence. The agencies won two 2011 Gold MarCom Awards on November 8th.

The WebArt team received an award for its work on the website for Mountain View Tire, a 30-store chain of tire and automotive service centers throughout southern California. Since WebArt re-designed, built and has been marketing the new MountainViewTire.com, the site has generated 218% more phone calls from unique, web-only phone numbers, and a 100% increase in online appointments.

“Our approach to Website Marketing and our talented team have all contributed to the success of the Mountain View Tire site,” said Steve Timofeev, Director of WebArt. “We’re very proactive and take the initiative on many aspects of the site, but we also work closely with the client. Our processes work very well.” WebArt also manages Mountain View Tire’s social media and provides ongoing search engine optimization (SEO Marketing) and Website Marketing service to continually draw organic traffic to the site.

BusinessVoice also received a Gold MarCom Award for a humorous On Hold Marketing production it created for Walter’s Goodyear in Mission Viejo, California. (Watch the video version of the award-winner here.)

The agency has been acknowledged dozens of times for its funny approach to On Hold Marketing. “Often, callers will accept a company’s marketing information more readily if it’s mixed with humor,” said BusinessVoice Creative Director Scott Greggory. “Using humor on hold also works well because it’s not expected. It catches callers off guard, and then draws them in to listen more intently.”

Read 2343 times Last modified on Thursday, 19 May 2016 14:49