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Wednesday, 27 February 2019 09:01

Diversify with Direct Mail and Digital Campaigns

Marketing success is not just about how many people your company reaches.

It’s about how those people respond once your company reaches them.

In today’s tangled marketing environment, the best advertising campaigns take a multi-pronged approach.

MadAve Printing and Mailing helps you combine direct mail with digital marketing campaigns to get better responses.

Both marketing routes have their benefits, and combining them can improve results in the following ways:

  • Email and direct mail campaigns work together to reflect the brand in the same voice to solidify and reinforce the company’s image.
  • Direct mail can be used emphasize an offer or message introduced through digital channels.
  • Direct mail may reach people who have not responded to digital campaigns, or those whose email address you do not yet have.

A combined direct mail/digital marketing approach can reach a wide range of people and elicit more of the desired response. Although the stereotype is that millennials are glued to their phones and don’t notice print, the numbers suggest otherwise.

The digital message will get in front of them, but research shows that direct mail is plenty beneficial as well. 

According to the United States Postal Service, 87% of millennials enjoy receiving direct mail, with 57% of them buying something advertised in the mail. The research also shows that 64% of young adults would rather look through direct mail than email for offers that may interest them. Because a street mailbox is far less crowded than an email inbox, direct mail gets more attention.

The USPS partnered with the Center for Neural Decision Making at Temple University to study why people react differently to direct mail than digital messages. The findings suggested that, even though brains process digital ad more quickly, they spent more time with direct mail and they had a stronger emotional reaction to physical advertisements.

To learn how MadAve Printing and Mailing can help you blend direct and digital marketing campaigns, email This email address is being protected from spambots. You need JavaScript enabled to view it., print and media specialist, or call 419.724.7311.

Added value: we all want it. Here's one way to get it.

Independent and online printers just print. But because MadAve Printing and Mailing is part of our full-service marketing agency, we can focus our expert skills on every aspect of your print project, including development of the strategy, design, copy, and attention to brand consistency. Odds are good we'll save you money, too. (We've cut printing costs for one of our healthcare clients by 40%!)

If you've tried to handle your company’s printing on your own, you may have found the process time consuming and frustrating. And if the look or quality of the printed piece doesn't meet market standards or the expectations of potential buyers, your brand suffers.

The Good News

At MadAve Printing and Mailing, we understand how to use direct mail and other types of printed materials to reach your audience and make strong, consistent impressions. Led by industry veteran Matt Reece, our team can take care of your printing from concept through delivery.

Your projects will benefit from the work of our award-winning designers and copywriters, as well as our strategic thinking, decades of experience, and attention to detail.

And when we're driving the project, you won't have to. That lets you invest your time where it's best spent.

MadAve Printing and Mailing can create these and many other product types:

  • Business cards, greeting cards and postcards
  • Brochures, booklets and catalogs
  • Calendars
  • Letterhead, envelopes and forms
  • Large-format products, such as banners, car magnets, posters and adhesive vinyl

To get started or for more information, email This email address is being protected from spambots. You need JavaScript enabled to view it., print and media specialist, or call 419.724.7311.

Friday, 28 December 2018 08:53

QuickSkills Training

Own or manage an automotive service center or tire dealership?

The QuickSkills Training Program delivers daily instruction that’s designed to sharpen your team’s customer service and communication intelligence.

Ideal for younger or new hires, QuickSkills uses several channels to remind even long-time employees about the basics of providing a great customer experience.

QuickSkills LogoJust watch a weekly one-minute video, listen to a weekly one-to-two-minute audio lesson, read a short weekly email and three texts per week.

Five minutes: that’s all you need to invest each week. Then, answer five quiz questions at the end of each month, and start putting your knowledge to work.

We’ve put our decades of experience with the automotive aftermarket into QuickSkills Training. Use it to win and retain more customers and - depending on your company’s compensation plan - earn more money.

We know you’re busy, so we make it easy to sharpen your skills, reach your goals and boost your success quickly.

Watch one of the QuickSkills videos and listen to an audio lesson below. And to add QuickSkills to your regular training, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call 419.724.7311.


Friday, 28 December 2018 08:52

Media Buying

So, your TV spot is ready to go. Or maybe you just signed off on your new billboard design.

Now what?

MadAveGroup provides comprehensive media planning and buying services for television, radio, outdoor, print, and other channels.

Our expert team will review your goals, objectives and budget, and then negotiate the most cost-efficient media buy based on current market conditions.

Ready to place your buy? Need more information? We're ready for your call: 419.724.7346.

When you’re ready to put your company’s name and brand in front of more potential customers, use a print provider that can also help you reach your marketing goals.

MadAve Printing and Mailing is the full-service print management arm of MadAveGroup, and we’re much more than a print broker. We develop, design and deliver printed materials. We understand how to use printed materials (like direct mail) to reach more people, often at a lower price. And since we’re integrated with a full-service marketing and advertising agency, we have easy access to skilled designers, writers and strategic thinkers who can elevate your results.

Speaking of price, one of our clients - a healthcare organization with multiple locations - has consistently saved up to 40% by using MadAve Printing as their one-stop provider.

What can MadAve Printing do for you? Here are just a few of the possibilities:

  • Business cards, greeting cards and postcards
  • Brochures, booklets and catalogs
  • Calendars
  • Letterhead, envelopes and forms
  • Large-format products, such as banners, car magnets, posters, adhesive vinyl and more

With today’s emphasis on digital marketing, it’s easy to forget that print remains a viable option when you want to make a strong impact. In fact, Crown Connect, a print and marketing resource, reported the following numbers:

  • 78% of consumers react immediately to direct mail. 44% visit the brand’s website, while another 34% search online for more information about the product.
  • At just $19, the cost-per-customer acquisition via print is lower than paid search ($21 to $30) and online display ads ($41 to $50).
  • Young people read direct mail. Millennials read 82% of material they receive from retail brands.

The team behind MadAve Printing has decades of experience in print marketing.

Matt Reece, our Print and Media Specialist, has been in the print business for more than 20 years. After earning his bachelor’s degree in Printing Management from the Rochester Institute of Technology, he owned a prepress and print shop. Matt has handled all types of printing jobs from start to finish and has specialized in complex, high-quality print projects.

For more information on MadAve Printing, emailThis email address is being protected from spambots. You need JavaScript enabled to view it., print and media specialist, or call 419.724.7311.

Monday, 09 April 2018 09:10

Brad Timofeev - Digital

AdWords Logo1Digital Marketer. SEO specialist. Agency leader. Thinker. Presenter. Teacher.

Those are just a few of Brad Timofeev’s skills and strengths.

With an intense focus on the end goals, Brad is able to consider a client’s needs from many angles, plot a logical and thoughtful course, and then lead his team to execute an efficient solution.

"Clarity of purpose, cutting through the noise, and meeting your definition of success is how we measure results."

Brad has no problem challenging conventional wisdom. It’s not for the sake of being a contrarian, but because sometimes that’s the smart thing to do; sometimes that takes everyone down a different path that leads to a better place.

Brad is certified as a Google Corporate Partner, as well as in Google AdWords, Google Analytics and Yext.

He’s presented digital marketing seminars at many conferences along the east coast, and he represents MadAveGroup at industry events. He's the Digital Advisor for Foundry26 (International CAT Dealer Marketing), Albright Communications Group, and B2C Enterprises, and has served as a resource on digital marketing topics for Tire Review magazine.

Brad is also a member of Leadership Roanoke Valley, a group that encourages community involvement and creative problem solving for the benefit of businesses in southwest Virginia.


Thoughts About Brad


"Thank you for being part of our panel! Your insights added a great deal to the discussion. I heard wonderful feedback from our members." - Britnie Loch / Findlay Young Professionals


"Just wanted to say that your presentation this afternoon at Colab was fantastic. You gave us some great ideas about using social media that everyone can use. Your expertise and experience showed." - Ronald Reeker / Casarock Travel

Thursday, 31 March 2016 11:51

Open Positions


Creative Consultant / Copywriter

Are you a solid writer who loves writing for the ear?

Can you ask great questions of clients to uncover their unique value?

Do you have a passion for using your writing, creative and marketing skills to communicate that value and differentiate brands?

If you can answer "yes" to all of those questions, we'd like to talk with you about joining our Creative team.

BusinessVoice is one of the world's leading On Hold Marketing providers and has an immediate opening for a Creative Consultant / Copywriter.

Reports to: VP, Account Management & Fulfillment

Focus: Writing content for On Hold Marketing and possibly other channels

Compensation: Salary as well as monthly performance and fitness bonuses

Income Range: $30,000 to $40,000+

Benefits:

• Health Insurance
• 401(k)
• Professional Development Training Programs
• Fitness Programs
• Director's Club
• President's Club All-Expenses-Paid Vacations

Please send your resume and best marketing copy samples to Valerie at This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Marketing Manager

Our Marketing Manager position offers an exciting and rewarding career opportunity in an ever-growing industry.

Marketing Managers handle the day-to-day marketing, advertising and promotional activities for their client(s). They are expected to measure, enhance, and enrich the position and image of their clients through approved goals and objectives.

We're looking for candidates with proven marketing skills who work well with Creatives, as well as Director and C-Level Executives. Candidates should be intelligent, goal-oriented, strategic thinkers with great communication skills. They should also be strong task masters who excel at project management. Most importantly, they should be creative and hardworking marketers who can serve as passionate brand ambassadors with an overwhelming desire to grow their clients' businesses.

Candidates will be expected to provide documentation boasting a multiple-year career in successful marketing management.

Reports to: CEO

Focus: Managing the marketing departments of his / her clients

Compensation: Salary, override, and performance, fitness, and travel bonuses

Income Range: $50,000 to $80,000

Benefits:

• Health Insurance
• 401(k)
• Professional Development Training Programs
• Fitness Programs
• Director's Club
• President's Club All-Expenses-Paid Vacations

Please email your resume and cover letter to This email address is being protected from spambots. You need JavaScript enabled to view it..

 

Account Executive

The position of Account Executive is one which offers an exciting and rewarding career opportunity in a continually expanding industry.

We're looking for candidates with solid business skills who excel at working with Director and C-Level Marketing Executives. Candidates should be intelligent, assertive, and goal-oriented individuals who exhibit great communication skills and strong consultative selling aptitudes. They should be conceptual thinkers who can also be detail focused. They should have sound tactical and strategic selling skills. And they should be hard workers who possess an entrepreneurial spirit with an overwhelming drive to succeed.

Candidates will be expected to provide documentation boasting a multiple-year career in successful outside sales of marketing or other related intangible services.

Reports to: Director of Account Management

Focus: Account Management, Penetration and Retention

Territory: Unlimited

Possible Locations: Denver, Colorado / Roanoke, Virginia / Toledo, Ohio

Compensation: Salary and commission, as well as performance, fitness, and travel bonuses

Target Income Range: $50,000 - $90,000

Benefits:

• Health Insurance
• 401(k)
• Professional Development Training Programs
• Fitness Programs
• Director's Club
• President's Club All-Expenses-Paid Vacations

Please email your resume and cover letter to This email address is being protected from spambots. You need JavaScript enabled to view it..

 

Tuesday, 01 March 2016 10:08

Design2Influence Awards

 

2016

American Advertising Federation - Bronze ADDY - Read more

Wednesday, 17 February 2016 14:36

Sara Young

With extensive experience in both retail and higher education marketing, Sara comes fully prepared for her role as Marketing Manager at Mad Ave Group.

After earning her BSBA in Marketing at Bowling Green State University, Sara worked as Senior Marketing Manager at Toledo’s science center Imagination Station, Marketing Director for Westfield Franklin Park Mall, and Marketing Manager at Arizona State University, Cleveland State, Case Western Reserve and the University of Toledo.

She’s served on the board of American Advertising Federation / Toledo, and on the advisory board of Destination Toledo CVB.

Sara's approach: “Do your research, look at the big strategic picture, and make informed decisions.”

Sara's focus is our d2i division, working with clients to develop their marketing and advertising plans.

 Sara Young

Contact Me
This email address is being protected from spambots. You need JavaScript enabled to view it.
+1 419 724 7331

Tuesday, 22 December 2015 15:59

Employment

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