Scott Greggory, Chief Creative Officer

Tuesday, 08 July 2008 07:13

Radio Advertising In An iPod World

With the advent of satellite radio, web-based programming and, of course, the iPod, consumers no longer need to rely on traditional radio alone for news and music. There’s still a big audience to reach via the AM and FM bands, but listenership is shrinking so if you decide to advertise on radio your spots need to be even more effective.

Tuesday, 08 July 2008 07:12

If You Talk Green, Walk Green

Kermit the Frog was right – it’s not easy being green.

But if you’re determined to hitch a ride on the green marketing bandwagon, do it right.

Tuesday, 08 July 2008 07:09

How Long Since Your Last SWOT Check?

Sure, it’s straight out of your Marketing 101 textbook, but the S.W.O.T. analysis is still a great tool that can be applied in many different ways.

Tuesday, 08 July 2008 07:05

Make It Easy To Contact Your Company

Does the “Contact Us” page on your website only allow visitors to reach you through an “info@” email box? If so, consider adding a few more options.

Tuesday, 08 July 2008 07:02

Don't Stop Preachin’ To The Choir

My wife and I attended a conference in Wisconsin in the spring of 2008. The goal was to learn about different ways we can improve our church.

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