In June 2022, MadAveGroup won a Telly Award for "Hang The Wreath," a holiday-themed television campaign we produced to subtly promote our agency.

"We purchased air time on a local TV station, but, as a B-to-B company, we knew the majority of the audience wouldn't need our services," said Chief Creative Officer Scott Greggory. "So, we chose to have a little fun with the concept."

The three 15-second spots pushed viewers to the HangTheWreath.com website where they could read about the cast of the commercials, download a screensaver and vote for the destination of a holiday wreath.

"We targeted the spots at local marketers to draw them to the site and learn what it was all about," said Greggory.

The Telly Awards honor the best work created for television and other video channels. Each year, industry judges review more than 12,000 entries from every state and five continents.

Watch the winning campaign below.
 

Our BusinessVoice team won a 2022 Communicator Award of Excellence for a Humor On Hold production created for Lakeland Auto and Marine in Port Clinton, Ohio. The audio, captured in the video below, is titled “What’s This Sound?”

Communicator Award entries are judged by members of the Academy of Interactive and Visual Arts. The panel consists of professionals from media, communications, advertising, creative and marketing firms. Members represent major organizations, including Amazon, Conde Nast, Disney, ESPN, GE Digital, Spotify, The Wall Street Journal and Wired.

Credits:

Scott Greggory - Writer / Voiceover
Chris Zaharias - Recording Engineer
Amy Scott - Voiceover

MadAveGroup CEO Jerry Brown opened the 2022 Toledo ADDY Awards ceremony with this message.

If you believe that participation trophies are dangerous, if you think the term “hero” gets tossed around a little too easily these days, if you believe in pushing forward regardless of the obstacles you face, you may identify with Jerry’s take on “Winning.”

Design2Influence (d2i) won three Bronze awards at the 2022 ADDY Awards, presented March 10th by the American Advertising Federation of Toledo. d2i is MadAveGroup’s branding, advertising and design agency.

These are the winning entries.

2021 MadAve Music Fest Poster

Credits: Greg Stawicki, Sr. Designer
Terry Lesniewicz, Chief Branding Officer

Greg worked directly with our CEO Jerry Brown to create the poster for this first annual event. He incorporated Jerry’s love of guitars into the design.

Sylvania School District Rebrand

Credits: Greg Stawicki, Sr. Designer
Terry Lesniewicz, Chief Branding Officer
Michael Seay, Agency Director

Superintendent Dr. Veronica Motley shared her vision for Sylvania Schools with us. It included elevating the district’s brand and building community support, while paying homage to the city’s two high schools. In the logo we created, the arrow pointing upward represents Northview High School, while the arrow pointing downward represents Southview High School. The word “Our” in the logo reminds community members of their importance to the city’s schools. And the tagline - “Excellence Through Opportunity” - honors both the district’s heritage and its future.

Watch the video below. 

Anthony Wayne United Logo Design

Credits: Greg Stawicki, Sr. Designer

Greg has coached a soccer team in the Anthony Wayne school district for many years, so this project had a personal meaning for him.