News

Steve Timofeev

BusinessVoice is pleased to announce its recent win of a 2007 MarCom Gold Award. The company would also like to apologize for its staff’s overzealous behavior in the wake of the victory.

“We’ve won several dozen awards for creative and marketing excellence,” said BusinessVoice president Jerry Brown sheepishly, “but this is our first MarCom Gold Award, so I guess the staff was extra excited.”

In joyous celebration, BusinessVoice employees danced the night away to hot jazz played on a hand-cranked record machine. They shot off fireworks in small, contained areas; recited off-color limericks; arm wrestled; juggled small axes; and challenged one another to hard cider guzzling contests. And that was just the women.

BusinessVoice received the MarCom Gold award for a self-promotional On Hold Messaging production called “The Ball Game,” a humorous take on a baseball game between the Glass City Shards and the Johnstown Donkeys.

“We hope our tomfoolery has in no way tarnished the reputation of the MarCom Awards,” said Brown. “I’d sooner eat a corn cob pipe from stem to bowl than besmirch their good name.” The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. More than 5,000 entries were received this year.

Toledo-based WebArt has been awarded the contract for designing and building the new Toledo Public Schools website. WebArt won the job over seven other competing companies.

The new site will be a “living, breathing resource for parents, students, teachers and administrators,” said WebArt principal Steve Timofeev. “It will include a ‘content manager’ function that will allow authorized staff members to update content quickly and easily. And fresh, robust content is one of the keys to a website’s long-term effectiveness.”

According to a news story on the site, an informal survey conducted by TPS found that parents want access to downloadable forms, information on sporting events, a school calendar, college scholarship information, teacher e-mail addresses, and answers to frequently asked questions.

“We’re always focused on the end users of our websites,” said Timofeev, “so all those features and many others will be included.” About half the site is scheduled to be functional by the start of the 2007-2008 school year. The other half will be completed as the year progresses.

WebArt is a division of BusinessVoice, a Point-Of-Entry Marketing agency that provides On Hold Messaging, Point-Of-Purchase Audio and related services to 6,000 client locations nationwide. WebArt provides smart, affordable web marketing solutions for small to medium-sized organizations.

BusinessVoice took a lot of people out to the ball park this year...and they’ve been rewarded for their efforts.

When the agency’s callers were put on hold this past summer they thought they were hearing a rather unusual radio broadcast of a baseball game between the Glass City Shards and the Johnstown Donkeys. In reality, they were listening to a humorous On Hold Messaging production, a marketing piece that last night received the Crystal Award of Excellence from the Toledo Chapter of Women In Communication.

“We’ve had great success mixing humor with theatre of the mind,” said Scott Greggory, BusinessVoice Creative Director and the writer, producer and play-by-play voices of the award-winning production. “Callers don’t expect to hear humor while on hold. It takes them by surprise, gives them a good laugh and lowers their defenses. That makes them more receptive to the marketing message.”

Listen to “The Ball Game,” the latest award-winning OHM production from BusinessVoice.

BusinessVoice is a multi-award-winning Point-Of-Entry Marketing agency specializing in On Hold Messaging, Web Audio Messaging and Point-Of-Purchase Audio Marketing for nearly 6,000 clients throughout North America. An active member of the On Hold Messaging Association, BusinessVoice was founded in 1989.

Thursday, 30 November 2006 19:00

WebArt Acknowledged By Women In Communication

WebArt is pleased to announce that it has received a Merit Award of Achievement from the Toledo Chapter of Women In Communication. WebArt principal Steve Timofeev accepted the award at the organization's annual Crystal Awards ceremony November 15th.

WebArt was acknowledged for the website it developed for The Riverside Terrace (www.theriversideterrace.com) in Mishawaka, Indiana. Melanie Allen created the site’s Flash photo gallery and assisted with graphic design, Becky Ehrick wrote the copy, and Timofeev assembled the various elements and served as project manager.

WebArt is the web design and development arm of BusinessVoice and specializes in providing affordable web site solutions for medium to large companies. The WebArt team combines eye-catching design with smart construction to produce user-friendly sites that meet client goals.

BusinessVoice was well represented at the 6th annual On Hold Messaging Association Conference, held March 13 - 15 in San Diego, California. All five of the agency’s directors attended the 3-day event, which focused on new technologies, sales and marketing. Representing BusinessVoice were:

  • Jerry Brown, BusinessVoice President and 2005-2006 OHMA Chairman
  • Mearl Sutton, Director of Sales & Marketing
  • Steve Timofeev, Director of Operations / Director, WebArt
  • Valerie Likens, Director of National Account Fulfillment
  • Scott Greggory, Creative Director

BusinessVoice has been an active member of OHMA since its inception in 2001. The association exists to promote the marketing benefits of On Hold Messaging and encourage high industry standards. For more details, visit On Hold Messaging Association.

Founded in 1989, BusinessVoice is a multi-award-winning Point-Of-Entry Marketing agency specializing in On Hold Messaging, Point-Of-Purchase Audio, TeleGreeting and Web Audio Messaging for nearly 6,000 clients throughout North America.

Two-time U.S. Women's Open champion and defending Jamie Farr Owens Corning Classic champ Meg Mallon paid a visit to the studios of BusinessVoice this week. BusinessVoice has provided the On Hold Messaging for the Farr tournament since 1999, and Ms. Mallon stopped by to record a portion of the new production.

"This is another example of how we can customize our clients' On Hold Messaging," said Mearl Sutton, BusinessVoice Director of Sales & Marketing. "Whether it's including a personal message from a company president or actual customer testimonials, we can incorporate audio elements that enhance the caller experience."

BusinessVoice is a multi-award-winning Point-of-Entry Audio Marketing agency that provides On Hold Messaging, Web Audio Messaging and Point-Of-Purchase Audio Marketing for nearly 6,000 clients throughout North America. An active member of the On Hold Messaging Association, BusinessVoice was founded in 1989.

Friday, 01 April 2005 19:00

Mearl Sutton Promoted to DSM

BusinessVoice is pleased to announce the promotion of Mearl Sutton to the position of Director of Sales & Marketing. Sutton’s focus will be improving account management services to existing clients and attracting more “ideal clients,” larger, multi-location companies that BusinessVoice is uniquely suited to serving.

“Mearl has a long history with our company, primarily as a consultant,” said BusinessVoice founder and President Jerry Brown. “We are very excited to be working more closely with him, and very happy to offer him this promotion.”

BusinessVoice is a multi-award-winning Point-of-Entry Audio Marketing agency specializing in On Hold Messaging, Web Audio Messaging and Point-Of-Purchase Audio Marketing for nearly 6,000 clients throughout North America. A member of the On Hold Messaging Association, the agency was founded in 1989.

Tuesday, 01 March 2005 19:00

BusinessVoice Wins OHMA Award

The HOLDIE is an award presented annually by the On Hold Messaging Association (OHMA). It honors the most creative productions in on hold marketing. The first two HOLDIES were awarded at the recent OHMA conference in New Orleans. Winners were decided by a vote of the association's members.

BusinessVoice was honored with one of the two HOLDIE Awards. The Toledo-based agency received the award for excellence in creativity and entertainment value. BusinessVoice Creative Director Scott Greggory wrote and produced the winning entry. Steve Lovvorn served as voice talent.

For more details on the OHMA, the HOLDIEs, and next year’s conference, please visit On Hold Messaging Association page.

BusinessVoice is a multi-award-winning Point-of-Entry Audio Marketing agency that provides On Hold Messaging, Web Audio Messaging and Point-Of-Purchase Audio Marketing for nearly 6,000 clients throughout North America.

Tuesday, 01 March 2005 19:00

Brown Voted OHMA Chairman

BusinessVoice founder and president Jerry Brown has been elected the Chairman of the On Hold Messaging Association, a professional organization of audio marketing agencies that specialize in On Hold Messaging. The election results were announced at the OHMA’s annual international conference in New Orleans last week.

An industry innovator, Brown founded BusinessVoice in 1989 and has been instrumental in the OHMA’s development, serving most recently as the head of the association’s marketing committee.

Membership in the OHMA is limited to full-service agencies whose primary business is On Hold Messaging. The OHMA is composed of more than 60 member companies from the U.S. and around the world. For more details on the On Hold Messaging Association, visit On Hold Messaging Association.

BusinessVoice is a multi-award-winning Point-of-Entry Audio Marketing agency that provides On Hold Messaging, Web Audio Messaging and Point-Of-Purchase Audio Marketing for nearly 6,000 clients throughout North America.

Tuesday, 01 February 2005 19:00

BusinessVoice Entry A Judges' Favorite

The judges of this year’s ADDY Awards competition in Toledo, Ohio may have been a little confused at first.

They thought they were supposed to be listening to an On Hold Messaging production, but what they were hearing sounded like a sample of a talk radio program.

It was actually both. Sort of.

BusinessVoice, the Toledo-based Point-of-Entry Audio Marketing agency that created the On Hold Messaging for its own use, patterned the production after the popular radio format. “We really wanted to grab our callers’ attention with the radio spoof,” said Creative Director Scott Greggory, “and, at the same time, allude to a few reasons a company should not use the radio on hold.”

Those reasons came in the form of bizarre commercials, a rather odd traffic report, and other elements common to radio that would offer no specific benefit to callers on hold.

The ADDY judges liked what they heard, and awarded the humorous entry a Gold ADDY Award and the coveted Judges’ Choice trophy.

“We’re thrilled about the win,” said BusinessVoice President Jerry Brown. “This production is another example of how we’ve taken On Hold Messaging to a new level, using humor and creativity with great success.”

BusinessVoice was also awarded an Honorable Mention at last Thursday’s ADDY Awards (2/17/2005) for an On Hold Messaging production it created for Midwest Computer Support. Both winning entries were written and voiced by Scott Greggory. Amy Scott, John Jennens and Jerry Brown provided additional voice talent. Mike Cleveland and Troy Montgomery served as Production Engineers.

BusinessVoice is a multi-award-winning Point-of-Entry Audio Marketing agency that serves more than 6,000 clients nationwide. For details on how BusinessVoice helps companies increase revenue, build brand, and promote top-of-mind awareness, visit www.businessvoice.com or call 1-866-473-9000.

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